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1974 Suzuki T500K Top Ten Best Buys - 5-Page Vintage Motorcycle Article

Original, vintage magazine advertisement / article
Page Size: Approx. 8" x 11" (21 cm x 28 cm)
Condition: Good

Along with certain of the livelier pro-
fanities, “cheap” is a word traditionally
avoided by the motorcycle press in its
product reports—probably because to
many people the word suggests shoddiness
as well as a low price. But in Mr. Web-
ster’s dictionary this adjective’s first defi-
nition is given as, “purchaseable below
the going price or real value” and that
description fits Suzuki’s familiar 500cc
Titan roadster like a well-tailored Hart,
Schaffner and Marx Suit.
Make that a denim sun, for the twin-
cylinder Suzuki has denim’s no-nonsense
durability, and it’s the only thou-
sand-dollar 500cc road bike to be found.
The Titan offers no frilly extras and little
in the way of performance. It’s as basic
as a basic motorcycle should be, with no
pretensions toward being a superbike,
giant-killer or masculinity improver.
Flogged hard and expertly, the Titan
thuds through the standing-start quarter-
mile with times well into the 14-second
bracket, strains to touch an honest 100
mph, and has all the sex appeal of a 1959
Chrysler Imperial.
With all that, we still think the Titan
has a lot to offer. It’s the rock-steady rep-
resentation of Suzuki’s conservative engi-
neering and sales philosophy—a philoso-
phy from which they occasionally depart
but never entirely abandon. Suzuki never
intended that the Titan should set the
world on fire; only that it should create
a warm spot in its owner’s heart, a respect
for its basic virtues. The bike still does
those things today, more than five years
after its debut.
The Titan was the first big-bore road-
ster from Japan and as such generated a
lot of cautious curiosity within the in-
dustry when introduced in June, 1968.
The astonishingly fast Suzuki X-6 Hustler
was fresh in everyone’s mind and many
assumed that the Titan, sharing the same
bloodline, was intended to outclass the
world’s 500s in the same way an X-6
would dust off all the 250s. But every-
one’s assumptions proved to be wrong:
whatever else it was, the Titan was not
a hot performance bike, and almost cer-
tainly never was meant to be. Suzuki left
that slice of the American market to Ka-
wasaki’s 500cc triple, which was under
development at the same time, and was
introduced here only months later. It ran
circles around the Titan then and remains
capable of doing so to this day.
Sheer speed isn’t the Titan’s forte. Il’s
not a sprinter but instead is the typical
long-distance runner: not much for mus-
cle but plenty of heart and stamina, with
an almost supernatural willingness to
keep going without a wheeze or stagger
no matter how hard it’s pushed. We did
• Too often in this world we don’t get
what we pay for. Some of the time we
do, but this is to be expected—value equal
to price. On rare occasions a product is
worth more than its cost. It may not be
cheap, but for what it is, the price is a
bargain. We are getting more than our
money’s worth. The ten motorcycles cho-
sen herein are in this latter category. Each
one delivers an entirely serviceable, and
sometimes outstanding, product at a price
which cannot be met by other bikes in
its class.
Since price is the major factor in choos-
ing a bike as one of the top ten buys, and
price fluctuates all over the place, you
must analyze our selections based on the
prices supplied to us by the distributors.
All are 1974 Suggested Retail Prices as
quoted late in 1973. Realize that by the
time this appears some country or another
may have revalued or devalued its cur-
rency, lifted or raised tariffs, arbitrarily
raised or lowered prices, or altered ship-
ments so the natural law of supply and
demand reshapes the prices printed here.
Then, of course, some of the top ten selec-
tions would have to be reconsidered.
Also realize that many bikes not in-
cluded in the top ten would be if the prices
that can be negotiated in some areas re-
flected a national situation. For instance
Suggested Retail on a ’74 Honda 750 Four
is $1822, but Honda dealers advertising
in the Los Angeles Times will sell one for
$ 1479, most certainly a bargain. In an area
where dealers or supplies are scarce, how-
ever, a fellow will have to pay full list,
which is what the bike is worth, no more.
You may notice that some of the new
prices seem high. You’re right. The over-
indulgences of world economics have un-
burdened themselves on the consumer’s
24
wallet. Motorcycles with no changes for
1974 other than a new paint job cost a
lot more compared to last year. A 1973
850 Norton sold for $1795. Virtually the
same bike costs $2055 with 1974 in front
of its name. That’s a $260 increase without
any major technical improvements in the
machine.
Norton isn’t alone in adjusting prices
strictly out of economic necessity. Suzuki's
GT-185K street twin went up an even
hundred bucks, from $695 to $795. The
Montesa Cota 125 trials bike at $950 costs
$130 more than in 1973. So don’t hark
back to some of last year’s prices and
wonder why your favorite bikes aren’t on
the list. They might have been priced right
out of contention.
No bike was chosen for the top ten un-
less the Cycle staff felt it was satisfactory
or superior by these criteria: performance,
parts availability, serviceability, reliability
and resale. There are cheaper bikes avail-
able in some of the same classes repre-
sented in the ten best buys, but they are
lacking enough by one or more of these
criteria to be eliminated.
A top ten best of anything without an
overall winner is a cop-out. Cycle has
picked the Suzuki T-500K Titan as the
best buy in motorcycling. It wasn’t a hard
choice. The Titan has been a bargain for
five years. For the first time its price has
sneaked past the $1000 level even though
it’s basically the same bike as before. Sug-
gested Retail for 1974 is $1045, but since
the Titan is a steady (not runaway) seller,
its cost can usually be negotiated.
Justifying the Suzuki’s selection is sim-
ple: 75-mph cruising, decent handling,
adequate braking and a fairly smooth and
quiet ride give the Suzuki strong creden-
tials. Its performance was a threat to the
early Superbikes, but while its powerplant
remained unchanged, the others became
bigger, more exotic and therefore faster.
But the Titan will still handle two-up
touring with saddlebags and a windshield.
Top speed is an honest 100 mph. Gas
mileage averages 36 mpg.
Parts and service are available at any
of 900 Suzuki dealers. Since the bike has
existed almost without change for so long,
dealers are totally familiar with its parts
and service needs. No waiting, and no
mysteries.
Dependability and reliability are the
Suzuki’s hallmarks. It survives neglect,
abuse and age much like a good car. You
can climb on a Suzuki and brashly head
for the tip of Baja without any tools. A
Suzuki dealer near the Cycle shop showed
us a set of Titan cylinders after 47,000
miles with no maintenance. The owner
had brought them in for a bore job “just
because I assumed they needed it by
now.” They didn’t.
Think about what you’re getting for
$1045: 100 mph, 36 mpg, enough power
to go anywhere at any speed, reliability,
durability and pleasant styling. None of
the other bikes in its class come close to
meeting its price, and some don’t even
match its features. Its competition is: the
$1489 Yamaha TX 500 twin, too new to
have proven its reliability yet; the
Triumph Daytona at $1475; Suzuki’s 550
at $1445; Honda's 450 twin ($1325) and
550 Four ($1600); and Kawasaki’s 500 tri-
ple, which not only costs $1349, but also
wobbles and gets poor gas mileage. The
Titan is in a class by itself—the best of
the ten best.
Following a complete road test on the
winning Suzuki T-500K are profiles of the
nine runners-up.






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