This reel and viewer were produced by IMAGE 3D (see last two photos).  I believe the reel and viewer were from a small volume order that was distributed as mementos among the cast and crew of the Johnny Depp movie.  That's my best guess. There may be another backstory as to how and why this reel and viewer actually came into being, but I'll leave that up to your imagination or research.

Whether you saw the movie or not, if you collect things View-Master, you'll enjoy owning and viewing the 7 colorful 3-D movie scenes depicted in this custom set.