FRUIT OF THE LOOM is an American classic brand of underwear that was born in 1851,
when brothers Benjamin and Robert Knight bought their first mill and
started producing cotton cloth and textiles in Warwick, Rhode Island. In
1871, FRUIT OF THE LOOM was registered as an official trademark,
making it one of the worlds oldest brands, predating the invention of
light bulbs, cars and telephones!
Today, FRUIT OF THE LOOM is now a global underwear and casualwear business,
employing more than 28,000 people worldwide. Their colorful underwear and T-shirts are known by consumers in all corners of the globe and the
name is synonymous with providing quality, value and style. Continuing true
to their roots and close to their heritage, their collections are authentic,
timeless and unmistakably FRUIT OF THE LOOM.
FRUIT OF THE LOOM mens classic white briefs offer secure all day
support with full coverage. Each pair wicks moisture to keep you feeling
fresh all day. The comfortable, soft waistband will not bind or pinch
your skin allowing for ease of movement. The comfortable full cut
provides pinch free leg openings with secured support. These 100% cotton FRUIT OF THE LOOM white briefs are great for all day comfort, soft on skin, durable, and breathable, with a
comfortable waistband and fashionable cut to accentuate every mans body.