Simplify: How the Best Businesses in the World Succeed 
by Richard Koch (Author), Greg Lockwood (Author)
Paperback – 12 April 2016

For the past 40 years Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably use it towards extraordinary results. Is there any principle that can tell you how to do that consistently and with a high chance of success?

Working with venture capitalist Greg Lockwood, his co-author on Superconnect, and supported by research from the elite firm of OC&C Strategy Consultants, Koch has the answer.

The principle Koch and Lockwood have discovered behind extraordinarily successful businesses is simplifying. Some simplify on price - take Ryanair's budget flights which still take you from A to B, but so cheaply that nearly everyone can afford them, multiplying the size of their market - and some simplify on proposition, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices.

With case studies of famous companies in all different industries from finance to fast food, the authors show how anyone can analyse their business's potential to become a simplifier, and which route they should take to maximise the impact.

Reviews

It's a devastating insight. The key to global business success is to simplify a company's offering. To make it easier, more useful, more appealing. Koch and Lockwood make a compelling case, in this must-have book. -- Lord Chris Smith ― Master of Pembroke College, Cambridge University

A remarkable job - not only in explaining the principle, but in walking the talk: the book is simple too. Great stories, great ideas, and lots of practical advice for managers and entrepreneurs -- Professor Andrew Campbell ― Ashridge Strategic Management Center

Koch practises what he preaches. He simplifies the essence of Bruce Henderson and Michael Porter for a much wider audience. -- Dr Peter Johnson ― Fellow of Exeter College, Oxford University

About the Authors

Richard Koch is the author of The 80/20 Principle, which has sold more than a million copies and been published in approximately forty languages.

He is also a successful entrepreneur and investor, whose ventures have included Filofax, Plymouth Gin, Belgo restaurants and Betfair, the world's largest betting exchange.

He was formerly a partner of Bain & Company, and co-founder of LEK Consulting. He has written more than twenty acclaimed books on business and ideas.

Greg Lockwood is a partner at venture capital firm Piton Capital. He has a Masters of Management degree from the Kellogg Graduate School of Management, and is the co-author of SUPERCONNECT with Richard Koch.

Product details
  • Publisher ‏ : ‎ Piatkus; 1st edition (12 April 2016)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 336 pages
  • ISBN-10 ‏ : ‎ 0349411840
  • ISBN-13 ‏ : ‎ 9780349411842
  • Dimensions ‏ : ‎ 15.1 x 3 x 23.3 cm
Simplify: How the Best Businesses in the World Succeed 
by Richard Koch (Author), Greg Lockwood (Author)
Paperback – 12 April 2016

For the past 40 years Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably use it towards extraordinary results. Is there any principle that can tell you how to do that consistently and with a high chance of success?

Working with venture capitalist Greg Lockwood, his co-author on Superconnect, and supported by research from the elite firm of OC&C Strategy Consultants, Koch has the answer.

The principle Koch and Lockwood have discovered behind extraordinarily successful businesses is simplifying. Some simplify on price - take Ryanair's budget flights which still take you from A to B, but so cheaply that nearly everyone can afford them, multiplying the size of their market - and some simplify on proposition, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices.

With case studies of famous companies in all different industries from finance to fast food, the authors show how anyone can analyse their business's potential to become a simplifier, and which route they should take to maximise the impact.

Reviews

It's a devastating insight. The key to global business success is to simplify a company's offering. To make it easier, more useful, more appealing. Koch and Lockwood make a compelling case, in this must-have book. -- Lord Chris Smith ― Master of Pembroke College, Cambridge University

A remarkable job - not only in explaining the principle, but in walking the talk: the book is simple too. Great stories, great ideas, and lots of practical advice for managers and entrepreneurs -- Professor Andrew Campbell ― Ashridge Strategic Management Center

Koch practises what he preaches. He simplifies the essence of Bruce Henderson and Michael Porter for a much wider audience. -- Dr Peter Johnson ― Fellow of Exeter College, Oxford University

About the Authors

Richard Koch is the author of The 80/20 Principle, which has sold more than a million copies and been published in approximately forty languages.

He is also a successful entrepreneur and investor, whose ventures have included Filofax, Plymouth Gin, Belgo restaurants and Betfair, the world's largest betting exchange.

He was formerly a partner of Bain & Company, and co-founder of LEK Consulting. He has written more than twenty acclaimed books on business and ideas.

Greg Lockwood is a partner at venture capital firm Piton Capital. He has a Masters of Management degree from the Kellogg Graduate School of Management, and is the co-author of SUPERCONNECT with Richard Koch.

Product details
  • Publisher ‏ : ‎ Piatkus; 1st edition (12 April 2016)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 336 pages
  • ISBN-10 ‏ : ‎ 0349411840
  • ISBN-13 ‏ : ‎ 9780349411842
  • Dimensions ‏ : ‎ 15.1 x 3 x 23.3 cm
eBay Trusted Seller
sydney-based
100% satisfaction
easy returns

PAYMENT

We accept the following payment method:

Immediate payment via PayPal is required to secure your item.

SHIPPING

Dispatch: 
Within 1 business day of receiving payment.

Standard Delivery: 
2 to 7 business days after dispatch

Express Delivery: 
1 to 3 business days after dispatch

International Shipping: 
We ship worldwide! Postage costs should be calculated during checkout - otherwise message us for a quote or more info.

RETURN

30-Day Money Back Guarantee

Returns, refunds or exchanges are accepted if item is not as described in the listing or in some cases if it arrived damaged. Change of mind is accepted if item has not been used and is in original, sealed condition. 

Simplify: How the Best Businesses in the World Succeed by Richard Koch Greg Lock

IMAGES

DESCRIPTION

Simplify: How the Best Businesses in the World Succeed 
by Richard Koch (Author), Greg Lockwood (Author)
Paperback – 12 April 2016

For the past 40 years Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably use it towards extraordinary results. Is there any principle that can tell you how to do that consistently and with a high chance of success?

Working with venture capitalist Greg Lockwood, his co-author on Superconnect, and supported by research from the elite firm of OC&C Strategy Consultants, Koch has the answer.

The principle Koch and Lockwood have discovered behind extraordinarily successful businesses is simplifying. Some simplify on price - take Ryanair's budget flights which still take you from A to B, but so cheaply that nearly everyone can afford them, multiplying the size of their market - and some simplify on proposition, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices.

With case studies of famous companies in all different industries from finance to fast food, the authors show how anyone can analyse their business's potential to become a simplifier, and which route they should take to maximise the impact.

Reviews

It's a devastating insight. The key to global business success is to simplify a company's offering. To make it easier, more useful, more appealing. Koch and Lockwood make a compelling case, in this must-have book. -- Lord Chris Smith ― Master of Pembroke College, Cambridge University

A remarkable job - not only in explaining the principle, but in walking the talk: the book is simple too. Great stories, great ideas, and lots of practical advice for managers and entrepreneurs -- Professor Andrew Campbell ― Ashridge Strategic Management Center

Koch practises what he preaches. He simplifies the essence of Bruce Henderson and Michael Porter for a much wider audience. -- Dr Peter Johnson ― Fellow of Exeter College, Oxford University

About the Authors

Richard Koch is the author of The 80/20 Principle, which has sold more than a million copies and been published in approximately forty languages.

He is also a successful entrepreneur and investor, whose ventures have included Filofax, Plymouth Gin, Belgo restaurants and Betfair, the world's largest betting exchange.

He was formerly a partner of Bain & Company, and co-founder of LEK Consulting. He has written more than twenty acclaimed books on business and ideas.

Greg Lockwood is a partner at venture capital firm Piton Capital. He has a Masters of Management degree from the Kellogg Graduate School of Management, and is the co-author of SUPERCONNECT with Richard Koch.

Product details
  • Publisher ‏ : ‎ Piatkus; 1st edition (12 April 2016)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 336 pages
  • ISBN-10 ‏ : ‎ 0349411840
  • ISBN-13 ‏ : ‎ 9780349411842
  • Dimensions ‏ : ‎ 15.1 x 3 x 23.3 cm
1000-things