Description: This Magical French Victorian Trade Card is for "Au Bon Marche" with Aladdin & His Lamp. Previously pasted into scrapbook.
“Au Bon Marche” the store was founded as a small shop
in Paris during
1838. The founder was Aristide Boucicaut. It was a fixed-price department store
from about 1850. It was a successful business, and a new building was
constructed for the store first by Louis-Auguste Boileau in 1869 at 24, rue de
Sèvres, where it remains today. Alexandre Laplanche ornamented Boileau's
ironwork technology. Louis-Charles Boileau, his son, continued the store in the
1870s, consulting the firm of Gustave Eiffel for parts of its structure.
Louis-Hippolyte Boileau, the grandson of Louis-Auguste Boileau, worked on an
extension to the store in the 1920s. A picture of the store is on the
card.
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10/2023
Nancy
