Brand new. I opened the box to show pics of her lit up.  Miffy is absolutely adorable and stands 20 inches tall.   She comes with a remote control that lets you change the color or set it into different color changing moods.  She is also dimmable.  Comes with a power cord that will plug into a USB plug (plug not included).  Comes in a generic packing box.  I don't know if there's an official brand that licenses these light-up Miffys, and if so,  i'm not sure if this is it or not. you're buying this sweet Miffy bunny that you see in the pictures.  It's pretty awesome.