Brand new. I opened the box to show pics of her lit up. Miffy is absolutely adorable and stands 20 inches tall. She comes with a remote control that lets you change the color or set it into different color changing moods. She is also dimmable. Comes with a power cord that will plug into a USB plug (plug not included). Comes in a generic packing box. I don't know if there's an official brand that licenses these light-up Miffys, and if so, i'm not sure if this is it or not. you're buying this sweet Miffy bunny that you see in the pictures. It's pretty awesome.