2008 Porsche Cayenne/ Cayenne S/ Turbo Sales Training Manual 

This large (12” x 8”)  format, very comprehensive, 187-page book was issued by Porsche for use by Certified Sales Consultants only.

It was never made available to the public. It is marked – “Confidential. This training material is intended solely for internal use within the Porsche sales organization.”

One of the reasons for this exclusivity is that it not only provided the Sales Consultant with all of the information necessary to explain all of the features of the Cayenne series to a sales prospect, but it also compares the car directly to the competitors, with advice on how to point out the virtues and advantages of the Porsche product, while mentioning the shortcomings of the opposition!

The 2008 911 Cayenne Series is also compared to the company’s own 2006 versions of the same cars to show all the areas of  design and engineering improvements.

Please review the images for the list of contents.

The 57- page “Key Competitors” section compares the cars (with unique advantages stated) to the:

Audi Q7 3.6 and 4.2L

BMW X5 3.0 and 4.8L

Mercedes Benz ML350, ML 500 and ML63 AMG

VW Touareg

Land Rover RRS SC and RR 4.2

This book is new old stock and, apart from naturally-occurring, very light shelf wear, is in excellent condition.

Published December 2006