2005 Porsche 911 Carrera/ Carrera S Sales Training Manual 

This large (12” x 8”)  format, very comprehensive, 117-page book was issued by Porsche for use by Certified Sales Consultants only.

It was never made available to the public. It is marked – “Confidential. This training material is intended solely for internal use within the Porsche sales organization.”

One of the reasons for this exclusivity is that it not only provided the Sales Consultant with all of the information necessary to explain all of the features of the 911 Carrera to a sales prospect, but it also compares the car directly to the competitors, with advice on how to point out the virtues and advantages of the Porsche product, while mentioning the shortcomings of the opposition!

The 2005 911 Carrera/ Carrera S is also compared to the company’s own 2004 996 911 Carrera to show all the areas of  design and engineering improvements.

Please review the images for the list of contents.

The “Key Competitors” section compares the car (with unique advantages stated) to the:

Mercedes Benz SL 500

BMW 645Ci

BMW M3 Coupe

Jaguar XKR coupe

Maserati Coupe

There is a "bump" to the upper spine where the book was dropped during my own photo session. Sorry.

This book is new old stock and, apart from naturally-occurring, very light shelf wear ( and fault as noted above) is in excellent condition.

Published February 2004