The Gevril watch company was begun by Jacques Gevril in the mid-1700s in La Chaux-de-Fonds, Switzerland's center of watch-making for centuries. He was a sought-after master of horology, and he created his first chronometer in 1743 and his first repetition dial in 1744. Most notably, he was called upon by the King of Spain in 1758 to produce a personal timepiece, which went over so well that Gevril was appointed as Royal Swiss Watchmaker to the Spanish Crown.

The Gevril family tradition of watchmaking was passed onto Jacques's son, Moyse Gevril, and in 1784 he achieved the status of Master Clockmaker. During the 1800s, the Gevril family expanded their art to include enameling as well as the creation of dials for their watches. Gevriltimepieces are displayed in museums across Europe--most notably the Museum Geneve and the Rolex Museum (where a Gevril pocket watch is displayed in the collection personally selected by the Wilsdorf family, the founder of Rolex).

 Today's signature Avenue of Americas line is based on a case design from the 1920, which was discovered after going through Gevril's raft of historical documents and design books. It has a retro look, but is updated with a bevelled dial with raised, hand-painted numbers and straight chrono pushers for a contemporary feel.

Creating a Gevril timepiece is exhaustive, and Gevril expends years into the design and manufacture of its rare and enduring timepiece collections. It manufactures only limited edition collections, with 6,000 Gevril watches created each year and each line limited to 500 (stainless steel) or 100 (gold) pieces. The company also sources only the best materials and accoutrements, including 316L stainless steel, natural mother-of-pearl dials, Wesselton diamonds calibrated by CNC machines and Louisiana crocodile skin.

See our other items

Gevril’s Swiss Quartz Diamond Watch from the Lugano collection is a treasured piece of art worthy of a gallery. Soft, romantic and symphonic lines make this no ordinary timepiece but one built for the ages.

Clear inspiration from its namesake city, Lugano comes to life in this exceptional piece with Swiss movement and Italian design. Lugano’s outstanding 36mm stainless steel case has a unique design reminiscent of a concerto violin, harkening to Lugano’s neoclassical palazzi. With either a diamond option comprised of a carat of 60 cultured diamonds with exceptional clarity and color or in a non-diamond, stainless steel case, each selection comes with a stunning colored inlay surrounding the mother of pearl inner dial. The well-designed inlay highlights 10 cultured diamonds and Roman numerals at 6 and 12 strengthening its classic appeal. Select a genuine Italian snake textured leather strap or bracelet with deployment buckle to finish this nearly musical creation.

With unique history and influence, Lugano is like fine Renaissance art, delightfully curved lines and a touch of fine diamonds. Lugano is a cherished work that sings.

FREE! Sellers: Add a FREE map to your listings. FREE!