Our Pure Bright brightening shampoo is specially formulated to enhance the natural radiance of your furry friend's coat, highlighting their unique colors and fur texture. Perfect for light and white-colored coats, it guarantees a lustrous, healthy, and vibrant look.

An exclusive formulation of natural chamomile flower extract, the gentlest cleansers, and our unique ultra-violet color maximizers, this shampoo reduces coat discolorations without leaving behind unwanted blue or gray residue. Chamomile is known for its ability to highlight and brighten white and light-colored coats and provide a soothing, conditioning effect to skin and coat. When blended with our cleansers and color maximizers, it helps restore light-colored coats to their natural brilliant luster. Pure Bright Shampoo is biodegradable, pH-balanced, and contains no peroxide, bleach, or bluing, making it safe for regular use. For maximum effect on double or harsh coats, use in conjunction with D’Grease Shampoo.

For extra conditioning on long-coated breeds, use in conjunction with Pure Pearl Luxury Conditioning Shampoo and the other PurePet conditioning products.

Available in 16 oz or 1 Gallon Bottles. Dilutes up to 10 gallons per 1 Gallon.