UP FOR SALE:
Rare Antique Victorian American Express Co. Advertising Info Pamphlet! 1889! US!

Scarce Antique American Express Company Advertising Trade Card Pamphlet! 

American Express Company Information For Shippers & Tourits 
In relation to Shipments of Merchandise, Baggage, Etc,  
By Immediate Transportation to Places in the United States, 
Canada, Mexico in Bond Without Examination 

Seaport Offices in the United States 
New York & Boston 

General European Agents 

Date: August, 1889 

INFO: 

"American Express Company (Amex) is an American multinational financial services corporation that specializes in payment cards. Headquartered in New York City, it is one of the most valuable companies in the world and one of the 30 components of the Dow Jones Industrial Average.[5][6] The company's logo, adopted in 1958, is a gladiator or centurion, whose image appears on the company's well-known traveler's cheques, charge cards, and credit cards.[7] It is based in the American Express Tower, located in the Battery Park City neighborhood of Lower Manhattan, where it maintains its corporate offices. The company is the largest provider of traveler's cheques worldwide.[8]

Founded in 1850 as an express mail dispatcher, the company introduced financial and travel services to clientele during the early 1900s. American Express developed their first paper charge card in 1958, gold card in 1966, green card in 1969, platinum card in 1984, and centurion card in 1999. The "Don't Leave Home Without It" ad campaign was introduced in 1975 and renewed in 2005. During the 1980s, the firm invested and divested in the brokerage industry, through a stake in Shearson Lehman Hutton.[9] In the 1990s, they discontinued cutting interchange fees for merchants who exclusively accepted their cards and expanded their market share through targeted marketing campaigns. They converted into a bank holding company during the 2008 financial crisis. The firm launched their airport lounge amenity in 2013.

American Express accounts for 22.9% of the total dollar volume of domestic credit card transactions (as of 2016) with 56.4 million cards in force in the U.S. and 121.7 million cards globally (as of 2021).[10] The average cardholder spends $23,496 annually.[2] In 2017, Forbes named American Express the most valuable brand in global financial services, and 23rd overall, with an estimated brand value of US$24.5 billion.[11] In 2020, Fortune magazine placed the company ninth in their list of Top 100 Companies to Work For feature, based on an employee survey of satisfaction.

In 1850, American Express was started as an express mail business in Buffalo, New York.[13] It was founded as a joint-stock corporation by the merger of the express companies owned by Henry Wells (Wells & Company), William G. Fargo (Livingston, Fargo & Company), and John Warren Butterfield (Wells, Butterfield & Company, the successor earlier in 1850 of Butterfield, Wasson & Company).[3] Wells and Fargo also started Wells Fargo & Co. in 1852 when Butterfield and other directors objected to the proposal that American Express extend its operations to California. American Express initially established its headquarters in a building at the intersection of Jay Street and Hudson Street in what was later called the Tribeca section of Manhattan. For years it enjoyed a virtual monopoly on the movement of express shipments (goods, securities, currency, etc.) throughout New York State. In 1874, American Express moved its headquarters to 65 Broadway in what was becoming the Financial District of Manhattan, a location it was to retain through two buildings.[14]


An advert from 1890 featuring a watchdog on an American Express shipping trunk
In 1854, the American Express Co. purchased a lot on Vesey Street in New York City as the site for its stables. The company's first New York headquarters was an 1858 marble Italianate palazzo at 55–61 Hudson Street, which had a busy freight depot on the ground story with a spur line from the Hudson River Railroad. A stable was constructed in 1867, five blocks north at 4–8 Hubert Street. The company prospered sufficiently that headquarters were moved in 1874 from the wholesale shipping district to the budding Financial District and into rented offices in two five-story brownstone commercial buildings at 63 and 65 Broadway that were owned by the Harmony family.[15]

In 1880, American Express built a new warehouse behind the Broadway Building at 46 Trinity Place. The designer is unknown, but it has a façade of brick arches that are reminiscent of pre-skyscraper New York. American Express has long been out of this building, but it still bears a terracotta seal with the American Express Eagle.[16]: 23  In 1890–91 the company constructed a new ten-story building by Edward H. Kendall on the site of its former headquarters on Hudson Street. By 1903, the company had assets of some $28 million, second only to the National City Bank of New York among financial institutions in the city. To reflect this, the company purchased the Broadway buildings and site.[15] At the end of the Wells-Fargo reign in 1914, an aggressive new president, George Chadbourne Taylor (1868–1923), who had worked his way up through the company over the previous thirty years, decided to build a new headquarters. The old buildings, dubbed by The New York Times as "among the ancient landmarks" of lower Broadway, were inadequate for such a rapidly expanding concern.

After some delays due to the First World War, the 21-story neo-classical American Express Co. Building was constructed in 1916–17 to the design of James L. Aspinwall, of the firm of Renwick, Aspinwall & Tucker, the successor to the architectural practice of the eminent James Renwick Jr. The building consolidated the two lots of the former buildings with a single address: 65 Broadway. This building was part of the "Express Row" section of lower Broadway at the time. The building completed the continuous masonry wall of its block-front and assisted in transforming Broadway into the "canyon" of neo-classical masonry office towers familiar to this day.[16]: 22  American Express sold this building in 1975, but retained travel services there. The building was also the headquarters over the years of other prominent firms, including investment bankers J.& W. Seligman & Co. (1940–74), the American Bureau of Shipping, a maritime concern (1977–86), and later J.J. Kenny, and Standard & Poor's, the latter of which renamed the building for itself.[15][16]: 22 " (WIKI) 

(MORE INFO: More information can be found at the end of the gallery images.
 This info is for Reference Only and does not come with the Pamphlet / Trade Card) 

A great piece of 19th Century American Advertising Ephemera!

Actual item pictured! Item comes as seen and as is! Please see all photos!
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