ITEM: Up for sale is this four reel set of Tru-Vue 3D film reels, #311 to #314, some box damage, views in good shape, all from Grand Canyon National Park.
From the astounding collection of Sheldon Aranowitz.
HISTORY: Tru-Vue, a subsidiary of Rock Island Bridge and Iron Works, was a manufacturer of stereoscopic filmstrips and corresponding stereoscope viewers, based in Rock Island, Illinois, from 1932–1951 and in Beaverton, Oregon, from 1951 until the late 1960s. The film strips, or film cards, were fed through a slide viewer similar to a View-Master, which was art deco or streamlined in style. The viewers were made of bakelite and available in multiple colors. When held up to light the images appeared in 3D. The films were based on attractive scenery, children's stories, travel, night life, and current events. The company was purchased in 1951 by Sawyer's—the manufacturer of the View-Master—because Tru-Vue had an exclusive contract to make children's filmstrips based on Disney characters. Tru-Vue moved at that time from Rock Island, Illinois, to Beaverton, Oregon, near where Sawyer's had built a new plant, and for a few years was a subsidiary company of Sawyer's. Eventually, it became only a brand name. Both View-Master and Tru-Vue products were manufactured into the 1960s by Sawyer's.
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