TOM WESSELMANN | Famous Pop Art | AVANT GARDE Magazine 5 | Rock Maternity Photos
Some considered Avant Garde Magazine obscene for the time, however it's always been ahead of it's time in terms of design, layout, color, typography & no holds bar writing style. It's amazing how relevant it still is. 

Condition
It's in good condition with no folded corners. The white of the paper does look aged as it's from 1968. 
Please excuse the silver tape measure holding pages open in some pictures. 

Really a fun read! Hope you enjoy the stories, art & photographs!

Magazine Contents
  • COVER art Seascape #17 by Tom Wesselman
  • Tom Wesselman: Pleasure Painter
  • In the White House Doghouse by Ralph Schoenstein
  • On the Psychology of World Order by Jerome D. Frank, M.D.
  • The New Sears Catalogue: A Book Review by L. Eric Hotaling
  • Son of "HAIR" A Tribal Love-Rock Maternity photographs by roger Denim
  • Ron Cobb: Daumier of the New Left
  • The Honorable Discharge of PVT. Sam by Gary Youree
  • Living High on the Hog Form - photographs by Julian Wasser
  • Brain Damage: Sorcery as Art - photographs by Ira Cohen and Bill Devore
  • "No More War!" Posters

More about Avant Garde

Avant Garde was a magazine notable for graphic and logogram design by Herb Lubalin. The magazine had 14 issues and was published from January 1968 to July 1971. The editor was Ralph Ginzburg. From January, 1968, through July, 1971, Ginzburg published Avant Garde, which like Eros, an earlier publishing attempt, was a handsome hardbound periodical. 


It was filled with creative imagery often caustically critical of American society and government, sexual themes, and (for the time) crude language. One cover featured a naked pregnant woman; another had a parody of Willard's famous patriotic painting, "The Spirit of '76", with a woman and a black man. 


Herbert F. Lubalin (1918–1981), a post-modern design guru, was Ginzburg's collaborator on his four best-known magazines, including Avant Garde which gave birth to a well-known typeface of the same name. It was originally intended primarily for use in logos: the first version consisted solely of 26 capital letters. It was inspired by Ginzburg and his wife, designed by Lubalin, and realized by Lubalin's assistants and Tom Carnese, one of Lubalin's partners.