In a step towards material innovation, the Italian luxury brand presented Demetra: an eco-friendly alternative to leather. A product of over two years of in-house research and eco-innovation, Gucci’s new material is the zenith of luxurious quality, durability, softness and scalability.

So, what exactly is Demetra? Demetra’s raw materials are composed of bio-based polyurethane made from 100% GMO-free wheat and/or corn and plant-based viscose and wood pulp, created through a zero-scrap production process. Wastewater from these processes is completely treated and purified, and all the materials are sourced from sustainably managed forest sources. The brand strives for the lowest environmental impact with its innovation. Material scraps generated during manufacturing will also be upcycled as a part of the company’s Gucci-Up program.

Taking courtside inspiration from the '90s, the Gucci Basket sneakers arrive with distinctive details and features. Crafted primarily from Demetra, an eco-friendly animal-free material, they feature contrasting red mesh and blue rubber details, lace-up closure, and a reflective trim.