This vintage travel advertising poster is a genuine original that advertises the Alpine region of Valais, situated in the southern part of Switzerland, also known as Wallis Switzerland. The Valais (Wallis in German) is a canton in southern Switzerland, known for its pyramid-shaped Matterhorn mountain, upscale Alpine resorts, and vineyards located in the upper Rhône River Valley.

The poster features a color photograph of a traditional stone and wood farm house chalet adorned with red, pink, and white flowers on the balconies. The chalet is situated against the backdrop of a picturesque valley with cows grazing in the fields and pine trees in the forests on the sunny mountain slopes. 

This is an Authentic Original Vintage Poster from its time. It's not a new reproduction.