This beautiful 336-page hardback edition chronicles clever, colourful and engrossing advertising from Europe to North America in the 20th and 21st centuries. Divided by into sections by decades, it explores legendary campaigns and brands with specific anecdotes and comments on the importance on each. You will find the picture of the camel that originated the Camel package, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising. The volume concludes with profiles of notable companies and individuals and a bibliography. Typical for this publisher, the images and layout are of the best quality.

As new condition.

RRP AU $99.99.

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