Blow away the rules of volume! New L’Oréal Paris Air Volume mascara is taking your lashes to new heights with mega volume light as air. Our 1st whipped texture is game-changing, giving you inflated lashes as the formula expands on lashes for up to 10x more impact. Our big soft brush coats every lash with the air-injected technology, locking in up to 24h of smudge & flake resistant volume. Lashes are left feeling supple and light as air. Hypoallergenic, the formula is gentle. The texture does not clump: if you’re feeling even more mega, add more coats for buildable mega impact.