Prepare for your (real) world to be officially turned PINK!


Heinz has teamed up with Mattel to launch the limited-edition Heinz Classic Barbie-Cue Sauce.


Introducing the new limited edition Heinz Classic Barbie-Cue Sauce, a sensationally smooth BBQ- flavoured mayo created to celebrate the 65th Anniversary of Barbie™. It's the perfect pink pairing for burgers and brings extra smokiness to everything from chips to pizzas. Consider your summer BBQ days sorted!

© 2024 Mattel.


This pink vegan mayo with BBQ sauce comes following last year’s continued Barbiecore craze, with Heinz teasing its fans about whether this dream condiment concoction should be made a reality.


After a huge public demand, Heinz and Mattel are now bringing this dreamy sauce to the nation. It’s just in time to celebrate the 65th Anniversary of the Barbie brand…because Barbie dreams really do come true.


Whether drizzled over a crisp salad or to brighten up your burger, this smoky ‘sauce of the season’ has beetroot extract for a signature pink colour, and is the perfect addition to your spring/summer menu.


The 415ml bottle will last you for many meals, making it a great value for money. Use it to elevate your favourite dishes and give them a unique touch. Get your hands on this limited edition Heinz Classic Barbie-Cue Mayo Barbecue Sauce today!


*DISCLAIMER: This product contains a natural colourant (beetroot extract) which means that exposure to air or light may cause discolouration. This effect does not affect the food safety or flavour of the product.