Tuborg Liquid Soundtrack, Gio-Goi Promo Record Bag. New. Limited Edition of 3000.

Has cross body strap and also handles on side to carry by hand.

Bag has compartments for 7inch singles and LPs/12 inch Records.

Records not included.

In 2010 Tuborg, the official beer of live music, unveiled a new on-pack promotion, one which would delight lovers of music and fashion.

The world beer, which is owned by Carlsberg, struck a deal with fashion label Gio-Goi to create 3000 bespoke record bags, which could be claimed via an on-pack promotion.

Special promotional packs were launched into grocery and convenience stores, all of which contain Gio-Goi tokens. Once fans had collected eight tokens they could send them in and claim their limited edition Gio-Goi bag.

New never used