When consumed orally, the absorption (bioavailability) of regular curcumin is quite poor. The reason is that curcumin is relatively insoluble in water and is rapidly transformed and excreted from the body. Poor absorption has been a reason why not all clinical studies have shown regular curcumin to be effective even when extremely large doses were given.
But CurcuminRich contains Theracurmin - a natural preparation that utilizes advanced techniques to reduce the particle size of curcumin within a vegetable gum (gum ghatti) to dramatically increase its solubility and bioavailability. Detailed absorption studies have proven that Theracurmin is the best-absorbed form of curcumin on the market. ‡ This improved absorption with Theracurmin is extremely important in getting the health benefits curcumin provides.
A major breakthrough in curcumin absorption!