e.l.f. Cosmetics is an international cosmetics brand based in New York City. Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses, blushes, bronzers, brushes, and mascara, among others.
Its products are 100% "cruelty-free", and it supports PETA's no fur campaign.
The company carries different product lines, which include e.l.f. Studio, e.l.f. Minerals, and e.l.f. Essentials. There used to be e.l.f. Bath & Body, which includes moisturizers, cleanser, and fragrances.They have now stopped making those products.
e.l.f. Studio - makeup line includes professional makeup for professional makeup artists and consumers.
e.l.f. Minerals - consists of makeup made out of natural minerals.
e.l.f. Essentials - includes "every-day" makeup supplies at lower prices, in an effort to be affordable.
