COCOCHOCO Gold helps your hair revert back to its original healthy-looking state without the need to be conditioned continuously. Liquid 24k gold reduces static electricity in your hair and reduces hair water absorption, protecting it from humidity, salt water, and rain.

COCOCHOCO Gold does not change the texture of your hair, just helps it look its best. Applying the treatment is simple and can be done to all hair types, including already chemically treated hair. Depending on the length and the thickness of your hair, the treatment and its application can take anywhere from an hour and a half to up to three hours. 

Once you have applied the product, you seal it with a flat iron at 220 degrees Celsius (450 degrees Fahrenheit). This is done in order to trap in the moisture while you hydrating the hair, creating a long-lasting glossy finish.