Bulova 17J AeroJet automatic (self-winding) with date wrist watch, gold toned textured dial with raised gold markers, gold luminous hands with sweep second, Lincoln automobile advertising on lower half of dial, heavy yellow gold plated (YGP) round water resistant case with heavy extended lugs, measures approx. 35mm diameter x 40mm lug to lug, tan leather band. Also comes with original red velvet Bulova box. An attractive vintage Lincoln advertising watch in excellent+ condition!

Note on photos: any rulers shown for scale give measurements in centimeters (with millimeter gradients), NOT inches.  Please note that very dark or light spots that are not mentioned in the description above are likely a result of the camera and lighting.  We apologize for any inconvenience this may cause!

We are happy to accept offers on this quality pre-owned vintage item.  Please use the “Best Offer” link above.  We will not be accepting offers via email or phone on this item outside the eBay “Best Offer” system at this time.

On all but a few of the advertising logos, mainly Packard from the Hamilton company and Studebaker from South Bend, the logos would have been commissioned through a professional dial company after they left the factory to have the logo applied.  For instance, a car dealership might have them added as a promotion, a motorcycle club would have ones done for each of their members, etc.

On the watch/logo combinations that may not match up on a timeline (the watch was made prior to the automobile company being formed, for instance), what we understand could have happened is, say for a car club, the members would need to provide their own watch to which the emblems would be added.  Someone might have wanted a Harley logo on "Grandpa Bob's" old pocket watch, and would have had the dial pulled from that.  Other than the Packard/Hamilton & Studebaker/South Bend arrangements, it was a free-for-all on the pairings and you could find just about any combination of manufacturer with the different logos.

And, if you are interested in this watch without the current advertising dial, please drop us a note.  On wrist watches, we can give you a quote on what the current charge to re-finish the dial would be (typically it will run $35 to $75 depending on the dial style).  On American-make pocket watches, we may have a replacement dial in stock and could exchange the current dial with an unmarked dial for a small fee.  Most European-make watches would need to have the dial refinished to remove the emblem.

Store Shipping Information and Policies:

• For more information, examples, and photos explaining how to wear our various vintage watches and watch accessories, visit our "How To Wear" Guides.
• All of our watches are in good winding, setting and running condition, unless otherwise noted in the description.  However, most of our watches have been in storage for many years, so if you plan on carrying/wearing them everyday, you should have them cleaned and oiled, and then once a year thereafter to keep them in top running condition.  If the watches will be for occasional use or display, they should be cleaned and serviced every 3 to 5 years depending on use and storage conditions.  Please contact us for more information about our service options.
• For an explanation about our condition grading scale, please check out our FAQs page.  A list of the abbreviations we use can be viewed on our Abbreviations & Glossary page.
• All shipping methods include full insurance for the total value of your order.
• For buyers outside North America, due to declining quality of service with direct international shipments, we are currently only offering the Global Shipping Program (GSP), for supported destination countries.  Please direct any suggestions, concerns or complaints about the GSP to eBay customer service.  We apologize for any inconvenience.