Urban Decay 24/7 Liquid Eyeliner ($18.00 for 0.058 fl. oz.) is new for fall, and it claims to be waterproof, long-lasting, high-pigmented, and have “an ultra-fine brush tip that’s short and easy enough to control.” There are eleven shades:  Woodstock (hot pink with iridescent sparkle), Eldorado (yellow gold with gold sparkle), Siren (teal with blue shift), Radium (bright blue with silver sparkle), Sabbath (deep matte navy), Retrograde (dark purple with purple sparkle), Smog (deep brown with golden shimmer & iridescent sparkle), Demolition (deep matte brown), Bobby Dazzle (white silver with iridescent sparkle), Revolver (dark grey with iridescent sparkle), and Perversion (carbon black).

There are many, many variations of this liquid eyeliner, which tells you a lot about the efficacy of the formula if so many brands have brought it into their lines. I find the formula, on the major points, to be largely the same and consistent across the different brands, but there are subtle differences in the consistency of the liquid liner itself as well as the applicator. The outer packaging only differs in labeling, color, and branding, but the caps are the same length and the ends have the same design. There are some similarities in color across the brands, but there are several shades that you will only find in one brand–the ones that overlap tend to be more basic shades like black.

• Woodstock is a brightened, medium-dark pink with gold and pink shimmer. Make Up For Ever #9 is bluer-based, more neon, less hot pink and more fuchsia.
• Eldorado is a yellow gold with light and dark gold shimmer. It is similar to Illamasqua Alchemy, MAC Pure Show, and MUFE #1.
• Siren is a blue-based, darkened teal with teal shimmer. I couldn’t think of anything similar to this shade in other brands.
• Radium is a brightened, medium-dark blue with subtle sparkle. It is similar to Stila Curacao.
• Sabbath is a blackened navy blue with a near matte finish. Most brands have, thus far, put out mostly shimmery shades (other than blacks), so I couldn’t think of a dupe for this. MUFE #6 would be the closest but has shimmer and looks more purple.
• Retrograde is a blackened purple with purple and violet shimmer. MUFE #7 is similar.
• Smog is a khaki brown with gold shimmer. This, too, didn’t seem as easily duped, because it doesn’t lean green like the other khaki liners do (like MAC Desires & Devices and Stila Flash).
• Demolition is a blackened brown with a near matte finish. MUFE #12 seems similar.
• Bobby Dazzle is a bright, metallic silver. It is similar to MAC Nocturnal.
• Revolver is a medium-dark gray with multi-colored shimmer. I couldn’t think of a dupe for this one, just because it has a strong gray color base to it. The shimmer in it reminded me of MUFE #14 and Stila Starry but those appear black with a hint of purple.
• Perversion is an inky black with a near matte finish. It is similar to Illamasqua Abyss, MAC On the Hunt, and MUFE #13.

The applicator on these is where they deviate from other brands. It is a thin, narrow brush–it’s not a foam applicator that’s been tapered. I think the brush, overall, may yield a more precise line–for those more experienced with liquid eyeliner, though. The applicator is similar to many traditional liquid eyeliner applicators. To me, the brush felt a little too flexible. I wouldn’t describe it as floppy, and of course, flexibility is good as you want to curve around the lid with ease, but it could use a touch more stiffness.

Like Make Up For Ever Aqua Liners, these need to be shaken before application. If you don’t do so, you’ll find the formula seems almost watery, which gives you sheerer color. Once shaken (only a few seconds), the color is much more concentrated and less watery. After testing several shades yesterday with a hot shower, I didn’t experience any bleeding, fading, or smudging. I’ve had some on my hand for several hours, and I couldn’t get them to rub off at all. They did remove easily with a makeup removing wipe or remover like Lancome Bi-Facil.

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