Concept and design for SLVR was handled by Alexander Schaper, a German designer with a background in sportswear, who directed the range's experimental yet functional apparel and footwear, and has since moved on to work for Filippa K. Dirk Schoenberger was also involved in the range, handling design, although he now oversees creative direction for the adidas Sport Style department.

Explaining SLVR's fencing-inspired SS12 collection in an adidas press release, Dirk noted "SLVR relies on the technical excellence of adidas as a brand, but pushes the limits of sportswear and does not look back. Something that is right now."

Some SLVR flagship stores around the world were closed down permanently, like those in New York and Los Angeles, while others were repurposed and reallocated for other adidas collections - the SLVR space in Miami became a home for Stella McCartney's line with adidas, and Berlin's storefront was eventually dedicated to adidas Originals. The line was also stocked in high-end department stores like Galeries Lafayette, and smaller, independent boutiques around the world.