Companies change their slogans over the years to keep it fresh!  The "AMERICA'S TURNING 7UP" sales campaign was used in the very late 1970's, and appeared on their cans and promotional items.  This seems to be a rare one!  The 2" x 3 5/8" tooled leather piece displays the slogan on one side and a "window" on the other that reveals an Identification card which remains as New Old Stock...never used.  Attached is a strap with a slit that can be attached to a luggage handle or perhaps a belt buckle?  Total length measures 8".  Previous owner must have tucked this fun 7UP collectible in a safe place as condition remains great!  It could now be used, but why would you???

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