This image came from the Volvo Car Corporation. It shows the very new 1954 Volvo P 1900 .

Volvo Car Corporation, or Volvo Personvagnar AB, is a Swedish automobile manufacturer founded in 1927, in Gothenburg, Sweden. Volvo was originally formed as a subsidiary company to the ball bearing maker SKF. When Volvo AB was introduced on the Swedish stock exchange in 1935, SKF sold most of the shares in the company. Volvo produces models ranging from SUVs, station wagons (estates), and sedans (saloons), to compact executive sedans and coupes With approximately 2,300 local dealers from around 100 national sales companies worldwide, the US is Volvo Cars' largest market, followed by Sweden, the United Kingdom, China and Germany. In 2010, Volvo recorded global sales of 373,525 cars, an increase of 11.2% compared to 2009. Volvo is known for its high safety standards. Owners are often proud of achieving high mileage; one well-documented 1966 Volvo P1800 has been driven over 2.8 million miles, a Guinness World Record for most miles driven by a single owner in a non-commercial vehicle. According to some figures, the average age of a Volvo being discarded is 19.8 years, second only to Mercedes. Volvo company was founded in Gothenburg, Sweden in 1927. The company was created as a subsidiary company 100% owned by SKF. Assar Gabrielsson was appointed the managing director and Gustav Larson as the technical manager. "Cars are driven by people. The guiding principle behind everything we make at Volvo, therefore, is and must remain, safety", Assar Gabrielsson and Gustav Larson 1927. The trademark Volvo (which is latin for I roll) was first registered by SKF the 11 May 1915 with the intention to use it for a special series of ball bearing for the American market (however in the application for the trademark, it was also designated for the purpose of automobiles), but it was never used for this purpose. SKF trademark as it looks today was used instead for all the SKF-products. Some pre-series of Volvo-bearings stamped with the brand name 'Volvo' were manufactured but was never released to the market and it was not until 1927 that the trademark was used again, now as a trademark and company name for an automobile. The first Volvo car left the assembly line April 14, 1927, and was called Volvo ÖV 4. After this the young company produced closed top and cabriolet vehicles, which were designed to hold strong in the Swedish climate and terrain. In the registration application for Volvo logotype in 1927, they simply made a copy of the entire radiator for ÖV4, viewed from the front. In 1964 Volvo opened its Torslanda plant in Sweden, which currently is the one of its largest production sites (chiefly large cars and SUV). Then in 1965 the Ghent, Belgium plant was opened, which is the company's second largest production site (chiefly small cars). Finally in 1989 the Uddevalla plant in Sweden was opened, which is now jointly operated by Volvo Car Corporation and Pininfarina of Italy. A collection of Volvo's most important historical vehicles are now housed in The Volvo Museum, which opened in a permanent location in Arendal at Hisingen on May 30, 1995. For several years, the collection had been housed at "The Blue Hangar," at the then closed Torslanda Airport. In the early 1970s, Volvo acquired the passenger car division of the Dutch company DAF, and marketed their small cars as Volvos before releasing the Dutch-built Volvo 340, which went on to be one of the biggest-selling cars in the UK market in the 1980s. Volvo cars have long been marketed and stressed their historic reputation for solidity and reliability. Prior to strong government safety regulation Volvo had been in the forefront of safety engineering. In 1944, laminated glass was introduced in the PV model. In 1958, Volvo engineer Nils Bohlin invented and patented the modern 3-Point Safety Belt, which became standard on all Volvo cars in 1959. Volvo was the first company to produce cars with padded dashboards starting in late 1956 with their Amazon model. Additionally, Volvo developed the first rear-facing child seat in 1964 and introduced its own booster seat in 1978. The 960 introduced the first three-point seat belt for the middle of the rear seat and a child safety cushion integrated in the middle armrest. Also in 1991 came the introduction of the Side Impact Protection System (SIPS) on the 940/960 and 850 models, which channeled the force of a side impact away from the doors and into the safety cage. To add to its SIPS, in 1995 Volvo was the first to introduce side airbags and installed them as standard equipment needed in all models in 1996. At the start of the 1995 model year, side impact protection airbags were standard on high trim-level Volvo 850s, and optional on other 850s. By the middle of the production year, they were standard on all 850s. In Model Year 1996, SIPS airbags became standard on all Volvo models. In 1998 Volvo also developed and was the first to install a head-protecting airbag, which was made standard in all new models as well as some existing models. The head-protecting airbag was not available on the 1996 C70 due to the initial design deploying the airbag from the roof; the C70, being a convertible, could not accommodate such an airbag. Later years of the C70 featured a head-protecting airbag deploying upwards from the door, negating the issue of roof position. It has been stated by many testing authorities that side head protecting curtain airbags can reduce risk of death in a side impact by up to 40% and brain injury by up to 55%, as well as protecting in a rollover situation. In 1998, Volvo introduced its Whiplash Protection System (WHIPS), a safety device to prevent injury of front seat users during collisions. In 2004, Volvo introduced the BLIS system, which detects vehicles entering the Volvo's blind spot with a side view mirror mounted sensor and alerts the driver with a light. That year also saw Volvos sold in all markets equipped with side-marker lights and daytime-running lights. Much of Volvo's safety technology now also goes into other Ford vehicles. In 2005 Volvo presented the second generation of Volvo C70, it comes with extra stiff door-mounted inflatable side curtains (the first of its kind in a convertible). In 2006 Volvo's Personal Car Communicator (PCC) remote control has been launched as an optional feature with the all-new Volvo S80. Before a driver gets to their car, they are able to review the security level and know whether they have set the alarm and if the car is locked.[citation needed] Additionally, a heartbeat sensor warns if someone is hiding inside the car. The S80 is also the first Volvo model to feature Adaptive cruise control (ACC) with Collision Warning and Brake Support (CWBS). Since 2004 all Volvo models except for the coupes (C70 and C30) are available with an all-wheel drive system developed by Haldex Traction of Sweden. Even though Volvo Car Corp is owned by the Ford Motor Company, the safety systems of Volvo are still made standard on all of their vehicles. Volvo has patented all of their safety innovations, including SIPS, WHIPS, ROPS, DSTC, IC, and body structures. Some of these systems have shown up in other Ford vehicles in related forms to that of Volvo systems only because Volvo has licenced the FOMOCO and other PAG members to utilize these features. According to the Insurance Institute for Highway Safety (IIHS), Volvo's S80 became one of 2009 Top Safety Picks Award winner, but Volvo's S40 and S60 (both 2005–09 models with standard side airbags) failed to attain the highest rating in their side impact test. Volvo's C30 is not tested by IIHS yet, but received 5 star safety in EuroNCAP. However, according to the IIHS, in recent years Volvo Cars have still managed to maintain their high class safety ratings as seen in test results. The Volvo XC90, S80 and C70 all score top scores in these rated crash tests.

It is a very nice and very rare non period photo that reflects a wonderful era of Volvo 's automotive history in a wonderful way. It has a nice large format of ca. 8" x 10" (ca. 20 x 26 cm).  It makes it perfectly suitable for framing.