A superb and rare photo of the magnificent Fiat Multipla 600 Abarth advertising van, as used by the Abarth factory to promote its car racing products, in this case their famous performance exhaust system. According the spec. sheet that came with the negative, this image was made on June 2, 1963. Shown on the front of the car, and also illustrated on the side of the car, is the main product Abarth produced at the time, their special developed performance exhaust system.

Abarth had the brilliant idea of combining racing activities with products for the mass market, and he began to build his famous conversion kits for standard production cars, that increased their power, top speed and acceleration. Important elements in the kits were the exhaust silencers (SEE PHOTO!) which over the years became veritable icons of the ‘Abarth style’. Thanks to the experience gained years earlier on motorcycles, the Abarth silencers were the state of the art in technological terms. The first prototypes had a central pipe with a constant section and side ducts in fibreglass, eliminating all the diaphragms so as to keep gas compression to a minimum. It was a simple but innovative system which gave his products a clear advantage in terms of performance, and an unmistakable full, throaty sound. In just a few years, Abarth & C. went global: in 1962 it produced 257,000 silencers with a staff of 375 people, with exports accounting for 65% of output. There were two extremely important elements behind the success of the Abarth components and kits: excellent advertising and successful racing. Carlo Abarth introduced marketing and communications techniques that are still used today. This image is a true testimony to that!

The Fiat Multipla has an interesting history. In the years that followed World War II, it became obvious to Fiat management that the future lay in a small car, cheap to manufacture and cheap to buy. Chief technical designer Dante Giacosa set about finding a replacement for the 500 Topolino: Project "100". Much development and testing resulted in a shape enclosing four people with a minimum of sheet metal, powered by a simple, reliable four-cylinder engine mounted at the rear for cost reasons. The resulting Fiat 600 was one of the great success stories of the twentieth century, with some 2.7 million cars produced. The mixed-use station wagon, called 600 Multipla (All Service), was introduced a year later, in 1956. The idea was to multiply the serviceability of the 600 for both family motoring and business use. The multi-place seating was very flexible through a combination of folding seats.
Three versions were available:
* The 4/5 seater had bench seats front and rear that folded to make a bed.
* The 6-seater had a front bench and four individual seats that folded completely flat into the floor to make a roomy load platform.
* The Taxi version had a single seat and luggage platform in front, separate folding seats in the middle, and a bench seat in back, together with a division.

Differences from the sedan included, besides the bodywork, an auxiliary radiator up front, wishbone front suspension, different gear ratios, worm and roller steering, slightly larger fuel tank, and interior lamps. The Multipla name is today revived for another unusual ground-breaking vehicle.

Abarth is an Italian racing car maker founded by Austrian-Italian Carlo Abarth in Turin in 1949. Its logo depicts a stylized scorpion on a red and yellow background. Carlo Abarth began his well-known association with Fiat in 1952, building the Abarth 1500 Biposto upon Fiat mechanicals. In the 1960s, Abarth & C. S.r.l was quite successful in hillclimbing and sports car racing, mainly in classes from 850cc up to 2000cc, competing with Porsche 904 and Ferrari Dino. Later, Johann Abt, who would later go on to found Abt Sportsline, was promised by Carlo Abarth that he could drive a factory car for free if he won all the races he entered—which Abt nearly did, winning 29 of 30, the 30th being in second. Along with its racing cars, Abarth produced high-performance exhaust pipes. Later, Abarth diversified in producing various tuning kits for road vehicles, mainly for Fiat. While there were many competitors in this segment, such as Giannini, Abarth has largely dominated the Italian tuning market since the sixties. Abarth was also associated in producing sports or racing cars with Porsche and Simca. Abarth was sold to Fiat on July 31, 1971, and the racing team sold to Enzo Osella. Abarth became the racing department of Fiat, managed by famed engine designer Aurelio Lampredi. Some models built by Fiat or its subsidiaries Lancia and Autobianchi were co-branded Abarth, the most famous being the Autobianchi A112 Abarth, probably the most popular "boy racer" vehicle of its time on account of its lightness and low price. Abarth also prepared Fiat Group's rally cars like Fiat 124 Abarth and 131 Abarth. In the 80s Abarth name was mainly used to mark performance Fiats like Fiat Ritmo Abarth 130 TC. The name was almost forgotten in 1990s and in 2000s it was used like a trim/model level on FIAT cars, like the FIAT Stilo Abarth. In 2007 Fiat Automobiles SpA relaunched the brand with the Grande Punto Abarth and the Grande Punto Abarth S2000. The brand is to be seen as a separate division to the main Fiat brand in a similar way that the Renault Sport brand is to the mainstream Renault. It is based in the Officine 83, part of the old Mirafiori engineering plant. The company CEO is Harald Wester. After years of sports competing on the continent, competition organisers announced the launch of a new Abarth 500 GB series for 2010. The competition was to represent a new high profile sponsored race series, which was staged at Oulton Park, Cheshire, on 3–5 April 2010. Building on the success of its namesake Italian and European series, the GB competition brought together a plethora of driver-talent from across the UK. The GB series was developed by the competitors for the competitors; by the sponsors for the sponsors, and by the fans for the fans. All Abarth Assetto Corse (limited edition) cars are built in Turin, Italy, and are checked to the highest standards. They are also subject to a shakedown and test at the Fiat Group proving ground in Balocco.

Fiat is an Italian automobile manufacturer which was founded in 1899 by a group of investors including Giovanni Agnelli, the company name FIAT is an acronym for Fabbrica Italiana Automobili Torino (Italian Automobile Factory of Turin), and it also means "let there be" in Latin. Fiat was also an aircraft manufacturer at one time. Fiat branded cars are constructed all around the world besides Italy, the biggest industry of the company outside Italy is in Brazil, also has factories in Poland and Argentina. Joint Venture productions in France, Turkey, Egypt (with the state owned Nasr car company), South Africa, India and China. Giovanni Agnelli founded Fiat in 1899 with several investors and led the company until his death in 1945, while Vittorio Valletta administered the day-to-day activities of the company. In 1903, Fiat produced its first truck. In 1908, the first Fiat was exported to the US. That same year, the first Fiat aircraft engine was produced. Also around the same time, Fiat taxis became somewhat popular in Europe. By 1910, Fiat was the largest automotive company in Italy — a position it has retained since. That same year, a plant licensed to produce Fiats in Poughkeepsie, NY, made its first car. This was before the introduction of Ford's assembly line in 1913. Owning a Fiat at that time was a sign of distinction. A Fiat sold in the U.S. cost between $3,600 and $8,600, compared to US$825 the Model T in 1908. However, upon the entry of the US into World War I in 1917, the factory was shut down as US regulations became too burdensome. At the same time, Fiat had to devote all of its factories to supplying the Allies with aircraft, engines, machine guns, trucks, and ambulances. After the war, Fiat introduced its first tractor. By the early 1920s, Fiat had a market share in Italy of 80%. In 1921, workers seized Fiat's plants and hoisted the red flag of communism over them. Agnelli responded by quitting the company, retiring to private life, and letting the workers try to run the company. Shortly afterward, 3,000 of them walked to his office and asked him to return to the helm — a request to which he reluctantly agreed. In 1922, Fiat began to build the famous Lingotto car factory — the largest in Europe up to that time — which opened in 1923. It was the first Fiat factory to use assembly lines; by 1925, Fiat controlled 87% of the Italian car market. Fiat made military machinery and vehicles during World War II for the Army and Regia Aeronautica and later for the Germans. Fiat made obsolete fighter aircraft like the biplane CR.42, which was one of the most common Italian aircraft, along with Savoia-Marchettis, as well as light tanks (obsolete compared to their German and Soviet counterparts) and armored vehicles. The best Fiat aircraft was the G.55 fighter, which arrived too late and in too limited numbers. In 1945 — the year Mussolini was overthrown - the Italian Committee of National Liberation removed the Agnelli family from leadership roles in Fiat because of its ties to Mussolini's government. These were not returned until 1963, when Giovanni's grandson, Gianni, took over as general manager until 1966, as chairman until 1996.

This is a very nice and very rare non period photo that reflects a wonderful era of Abarth and Fiat automotive history in a wonderful way.  This is your rare chance to own this photo, therefore it is printed in a nice large format of ca. 8" x 12" (ca. 20 x 30 cm).  It makes it perfectly suitable for framing.