Mad Magazine October 1962 No 74
Mad is an American humor magazine founded in 1952 by editor Harvey Kurtzman and publisher William Gaines, launched as a comic book before it became a magazine. It was widely imitated and influential, affecting satirical media as well as the cultural landscape of the 20th century, with editor Al Feldstein increasing readership to more than two million during its 1974 circulation peak. As of May 2016, Mad has published 539 issues.
Mad is known for many regular and semi-regular recurring features in its pages, including "Spy vs Spy", the "Mad Fold-in", "The Lighter Side of..." and its television and movie parodies.
The image most closely associated with the magazine is that of Alfred E. Neuman, the boy with misaligned eyes, a gap-toothed smile, and the perennial motto "What, me worry?" The original image was a popular humorous graphic for many decades before Mad adopted it, but the face is now primarily associated with Mad.
Cover Alfred E Neuman in Totem Pole
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