RARE 1985 NEW Coke Can Factory Sealed Error?

THIS IS NOT A MOVIE PROP FROM STRANGERS THING MOVIE!

It's the Real Thing Very Rare Collector's Item.  

Special Note: No production numbers printed on bottom of can!

This can is part of history and may be a production line error!  It was never filled with Coke as best I can tell. It is factory sealed and has NO holes, cracks or any way or evidence of the contents leaking out.  It just sat on a shelf in my fathers garage since 1985.

Please ask questions.  I can provide more photo's if requested. Please research thoroughly.

Shipping: Item will be double boxed and shipped via UPS and will be insured for the purchase price.  Once Shipped and in the hands of shipper you must deal with them for any loss or damage claims.

In April 1985, Coca Cola introduced NEW COKE! The can has the NEW silver label at the top of the can.

To hear some tell it, April 23, 1985, was a day that will live in marketing infamy.  It was proclaimed a marketing disaster. 

On that day, The Coca-Cola Company took arguably the biggest risk in consumer goods history, announcing that it was changing the formula for the world's most popular soft drink, and spawning consumer against the likes of which no business has ever seen.

Swinging for the Fences

The Coca-Cola Company introduced reformulated Coca-Cola, often referred to as "New Coke," marking the first formula change in 99 years. The company didn't set out to create the firestorm of consumer protest that ensued;

instead, The Coca-Cola Company intended to re-energize its Coca-Cola brand and the cola category in its largest market, the United States.

That firestorm ended with the return of the original formula, now called Coca-Cola classic, a few months later. The return of original formula Coca-Cola on July 11, 1985, put the cap on 79 days that revolutionized the soft-drink industry, transformed The Coca-Cola Company and stands today as testimony to the power of taking intelligent risks, even when they don't quite work as intended.

a link to a CBS news report on this item.  https://www.cbsnews.com/news/30-years-ago-today-coca-cola-new-coke-failure/

Please look at the photos and ask any questions....

Serious offers will be considered, others will not.