They expanded rapidly in the 1970s and 1980s due to the success of their knitted ties when colourful neckwear came back into fashion. Since 1976 Rooster’s principle owner was Richard Aron, head of M.Aron Corp. a New York tie manufacturer.
In 1985 Rooster moved to larger premises, with the help of some large loans, and were manufacturing own label ties for exclusive menswear stores, and making both square end and pointed ties, knitted and woven ties in silk wool and cotton.
The company filed for bankruptcy in 1989 and was put up for sale.