Peoples Gallery: A New Medium of Graphic Communication developed by Metromedia.

1970, first edition, 32 pp. Illustrated in black and white. Measures 9.5 x 8.5 inches.

Near Fine condition: light wear and soil to the covers; interior clean and unmarked.

An advertising prospectus showcasing a new venture to place contemporary art in urban shopping centers and malls. Metromedia pitches their new invention, the Triosk, a three sided advertising display to show Fine Art next to Commercial Art (ie, advertisements with good design).

The Art Consultants for this project were a pretty impressive group: Mildred Constantine of the Museum of Modern Art, Allen Hurlburt of the American Institute of Graphic Arts, the modernist designer John Entenza, and Mitchell Wilder of the Amon Carter Museum.

The company also boasts a solid roster of artists to be exhibited in the first run: Milton Glaser, Peter Max, Robert Indiana, George Nelson, Peter Gee, Allan D'Arcangelo, George Ortman, Massimo Vignelli, Francois Dallegret and John Massey.

This copy also includes 2 loose items housed in a pocket in the back: a folded card that's meant to be a mock up of one of the Triosks, and an article on Metromedia offprinted from the March/April 1970 issue of Print Magazine.

A pretty fun piece of 1970's American design and urban planning history. OCLC locates only a single copy (Art Institute of Chicago).