England, Wales and other European nations had planned to wear the rainbow armband to promote diversity and inclusion during the World Cup, with same-sex relationships and the promotion of same-sex relationships criminalised in Qatar. The band contains the rainbow colours associated with the Pride flag and a positive message supporting people who love to watch the sport of football, regardless of sexual orientation.
European nations will now not wear the armbands after FIFA asked them not to - however commentator Alex Scott kept the campaign in the public eye by wearing the band during England's first match.