A superb and rare photo the famous Citroën 2CV during a 1964 photo shoot in France.

The Citroën 2CV (in French: “deux chevaux” i.e. “deux chevaux vapeur”, literally “two tax horsepower”) was an economy car produced by the French automaker Citroën from 1948-1990. It was technologically advanced and innovative, but with uncompromisingly utilitarian unconventional looks, and deceptively simple Bauhaus inspired bodywork, that belied the sheer quality of its underlying engineering. It was designed to move the French peasantry on from horses and carts. It is considered one of Citroën's most iconic cars. In 1953, 'Autocar' in a technical review of the car wrote of, "...the extraordinary ingenuity of this design, which is undoubtedly the most original since the Model T Ford." It was described by CAR magazine journalist and author LJK Setright as "the most intelligent application of minimalism ever to succeed as a car." It was designed for low cost, simplicity of use, versatility, reliability, and off-road driving. For this it had a light, easily serviceable engine, extremely soft long travel suspension (with adjustable ride height), high ground clearance, and for oversized loads a car-wide canvas sunroof (which until 1960 also covered the boot). During a production run of 42 years between 1948 and 1990, 3,872,583 2CVs were produced, plus 1,246,306 Fourgonnettes (small 2CV delivery vans), as well as spawning mechanically identical vehicles like the Ami — 1,840,396, Dyane — 1,444,583, Acadiane — 253,393, and Mehari — 144,953: a grand total of 8,756,688. From 1988 onwards, production took place in Portugal rather than in France. This arrangement lasted for two years until 2CV production halted. The 2CV belongs to a very short list of vehicles introduced in the middle of the twentieth century that remained relevant and competitive for many decades, such as the Jeep, Land Rover Series, Fiat 500, Austin Mini and Volkswagen Beetle. The 2CV would be produced for some 42 years with minimal design changes.

It has a very interesting history, Pierre-Jules Boulanger's early 1930s design brief, (after a pioneering market research survey done by Jacques Duclos), was to be astonishingly radical for the time, was for a low-priced, rugged "umbrella on four wheels" that would enable two peasants to drive 100 kg (220 lb) of farm goods to market at 60 km/h (37 mph), in clogs and across muddy unpaved roads if necessary. France at that time had a very large rural population, who had not yet adopted the automobile, due to its cost. The car would use no more than 3 L of gasoline to travel 100 km (78 MPG). Most famously, it would be able to drive across a ploughed field without breaking the eggs it was carrying. Boulanger later also had the roof raised to allow him to drive while wearing a hat. André Lefèbvre was the engineer in charge of the TPV (Toute Petite Voiture—"Very Small Car") project. By 1939, the TPV was deemed ready and several prototypes had been built. Those prototypes made use of aluminium and magnesium parts and had water-cooled flat twin engines with front wheel drive. The seats were hammocks suspended from the roof by wires. Its suspension system used front leading arms and rear trailing arms, connected to eight torsion bars mounted beneath the rear seat. A bar for the front axle, one for the rear axle, an intermediate bar for each side, and an overload bar for each side. The front axle was connected to its torsion bars by cable. The overload bar only came into play, when the car had three people on board, two in the front and one in the rear, in order to take account of the extra load of the fourth passenger and fifty kilos of luggage. During the German occupation of France in the Second World War, Boulanger refused to meet Dr Ferdinand Porsche or communicate with the German authorities except through intermediaries. He organised a 'go slow' of production of trucks for the Wehrmacht, many of which were sabotaged at the factory, by putting the notch on the oil dipstick in the wrong place resulting in engine seizure. In 1944 when the Gestapo headquarters in Paris was sacked by the French Resistance, his name was prominent on a Nazi blacklist of the hundred most important 'Enemies of the Reich' to be arrested in the event of an allied invasion of France. Michelin (Citroën's main shareholder) and Citroën managers decided to hide the TPV project from the Nazis, fearing some military application. Several TPVs were buried at secret locations, one was disguised as a pickup, and the others were destroyed, and Boulanger had the next six years to think about more improvements. Until 1994, when three TPVs were discovered in a barn, it was believed that only two prototypes had survived. As of 2003, five TPVs are known. For a long time, it was believed that the project was so well hidden that all the prototypes had been lost at the end of the war. It seems that none of the hidden TPVs were lost after the war, but in the 1950s an internal memo ordered them to be scrapped. The surviving TPVs were, in fact, hidden from the top management by some workers who were sensitive to their historical value. After the war, internal reports at Citroën showed that producing the TPV would not be economically viable, given the rising cost of aluminium in the post-war economy. A decision was made to replace most of the aluminium parts with steel parts. Other changes were made, the most notable being an air-cooled engine, new seats, and a restyling of the body by the Italian Flaminio Bertoni. It took three years for Citroën to rework the TPV and the car was nicknamed "Toujours Pas Vue" (Still Not Seen) by the press. Citroën finally unveiled the car at the Paris Salon on October 7th 1948. The car on display was nearly identical to the 2CV type A that would be sold the next year, but it lacked an electric starter, the addition of which was decided the day before the opening of the Salon. The car was heavily criticised by the motoring press and became the butt of French comedians for a short while. One American motoring journalist quipped, "Does it come with a can opener?". The British 'Autocar' correspondent said that the 2CV, "...is the work of a designer who has kissed the lash of austerity with almost masochistic fervour." Nevertheless, Citroën were flooded with orders at the show, and it had a great impact on the low-income segment of the population in France. The 2CV was a great commercial success: within months after it went on sale, there was a three-year waiting list. The waiting list was soon increased to five years. At that time a second-hand 2CV was more expensive than a new one because the buyer did not have to wait.[3] Production was increased from four units per day in 1949 to 400 units per day in 1950. Grudging respect began to emanate from the international press: towards the end of 1951 the opinion appeared in Germany's recently launched Auto Motor und Sport magazine that despite its "ugliness and primitiveness" ("Häßlichkeit und Primitivität"), the 2CV was a "highly interesting" ("hochinteressantes") car. In 1951, Citroën introduced the 2CV Fourgonnette van. It pioneered the use of a large box rear section, as later used by the Morris Minor, Renault 4, Citroën Acadiane and Citroën C15 vans and copied in the 1990s by Vauxhall/Opel and Ford. The "Weekend" version of the van had collapsible, removable rear seating and rear side windows, enabling a tradesman to use it as a family vehicle at the weekend as well as for business in the week. This was the fore-runner of the Citroën Berlingo and Renault Kangoo people carriers introduced in the 1990s. A pick-up truck version was used by the British Royal Navy for pioneering Royal Marine helicopter carrier amphibious operations aboard HMS Bulwark and Albion, in the late 1950s and early 1960s, due to the payload limitations of their first large helicopters. A special version of the 2CV was the Sahara for very difficult off-road driving, built from December 1960-1971. This had an extra engine mounted in the rear compartment and both front and rear wheel traction. Only 694 Saharas were built. The target markets for this car were French oil companies, the military, and the police. In 1960, the 2CV was updated, and looked similar until the end of production. In particular the corrugated Citroën H Van style "ripple bonnet" of convex swages was replaced (except for the Sahara), with one using six larger concave swages. The 1960s were the heyday of the 2CV, when production finally caught up with demand. In 1967, Citroën launched a new model based on the 2CV chassis, with an updated but still utilitarian body, with a hatchback that boosted practicality: the Citroën Dyane. This was in response to the direct competition by the Renault 4, that had used so many stolen design ideas from the 2CV and Traction Avant that Citroën contemplated legal action at the time of its launch. (Similarly, Volkswagen had had to pay damages to Hans Ledwinka over the Beetle in the 1960s.) At the same time, Citroën developed the Méhari off-roader. The purchase price of the 2CV was always very low. In Germany in the 1960s, for example, it cost about half as much as a Volkswagen Beetle. In 1970, the flat-2 engine size was increased to 602 cc (36.7 cu in) and the car gained rear light units from the Citroën Ami 6, and also standardised a third side window in the rear pillar on 2CV6 (602 cc) models. All 2CVs from this date can run on unleaded fuel. 1970s cars featured rectangular headlights. The highest annual production was in 1974. Sales of the 2CV were reinvigorated by the 1974 oil crisis. The 2CV after this time became more of a youth lifestyle statement than a basic functional form of transport. This renewed popularity was encouraged by the Citroën "Raid" intercontinental endurance rallies of the 1970s where customers could participate by buying a new 2CV, fitted with a ruggedising kit to cope with thousands of miles of very poor or off-road routes. The Paris to Persepolis rallye was the most famous. The Citroën "2CV Cross" circuit / off-road races were very popular in Europe. In 1981, a bright yellow 2CV was driven by James Bond in the film For Your Eyes Only, including an elaborate set piece car chase through a Spanish olive farm, in which Bond uses the unique abilities of the modestly powered 2CV to escape his pursuers in Peugeot 504 sedans. The car in the film was fitted with the flat-4 engine from a Citroën GS for slightly more power. Citroën launched a special edition 2CV "007" to coincide with the 2CV product placement in the film, it was fitted with the standard flat-2 engine, painted in yellow with "007" on the front doors and fake bullet hole stickers. This car was also popular in miniature, from Corgi Toys. The Charleston became a full model in 1981 and the Dolly in 1985. The Dolly used the "Spécial" models most basic trim rather than the slightly better-appointed "Club" as was the case with the other special editions. In the 1980s there was a range of four full models: * Spécial; * Dolly (an improved version of the Spécial); * Club (that was discontinued in the early 1980s); * Charleston (an improved version of the Club). All the special editions made a virtue of the individual anachronistic styling. The changes between the special editions and the basic "Spécial" base model, (that was also continued until the end of production), were only a different speedometer, paint, stickers, seat fabric, internal door handles, and interior light. Many of the "special edition" interior trim items were carry-overs from the 1970s "Club" models. Citroën probably gained former VW customers as the only other "retro alternative" economy car style of vehicle[citation needed], the Volkswagen Beetle, was withdrawn from the European market in 1978, (special order only from Mexico in the 1980s), when it ceased production in West Germany. The 2CV was mainly sold in France and some European markets. In the post-war years, Citroën was very focused on the home market, which had some unusual quirks, like puissance fiscale. The management of Michelin was supportive of Citroën up to a point, and with a suspension designed to use Michelin's new radial tyres the Citroën cars clearly demonstrated their superiority over their competitors' tyres. But they were not prepared to initiate the investment needed for the 2CV (or the Citroën DS for that matter) to truly compete on the global stage. Citroën was always under-capitalised until the 1970s Peugeot takeover. Consequently, the 2CV suffered a similar fate to the Morris Minor and Mini, selling fewer than 10 million units, whereas the Volkswagen Beetle, which was sold worldwide, sold 21 million units. Some of the early models were built at Citroën's plant in Slough, England from 1953- before this date British Construction-and-Use Regulations made cars with inboard front brakes such as the 2CV illegal. Producing the car in Britain also allowed Citroen to circumvent trade barriers and sell cars in the British Empire and Commonwealth. It achieved some success in these markets, to the extent that all Slough-built 2CVs were fitted with improved air cleaners and other modifications to suit rough conditions found in Australia and Africa where the 2CV's durability and good ride quality over rough roads attracted buyers. The 2CV sold poorly in Great Britain in part due to its excessive cost because of import duties on components. Sales of Slough-produced 2CVs ended in 1960. In 1959, trying to boost sales, Citroën introduced a glass-fibre coupé version called the Bijou that was briefly produced at Slough. Styling of this little car was by Peter Kirwan-Taylor (better known for his work with Colin Chapman of Lotus cars), but it proved to be too heavy for the diminutive 425 cc (25.9 cu in) engine to endow it with adequate performance. It served to use up remaining 2CV parts at Slough in the early 1960s. In 1975, the 2CV was re-introduced to the British market in the wake of the oil crisis. These were produced in France but avoided the crippling import duties of the 1950s, because the UK had joined the EEC. In the 1980s, the best foreign markets for the 2CV were the UK and Germany. Only a few thousand 2CVs were sold in North America when they were new; as in England their pricing was excessive relative to competitors. The original model that produced just 9 hp (6.7 kW) and had a top speed of only 64 km/h (40 mph) (even the fastest of the later models struggled to 115 km/h (71 mph))[20] was unsuited to the expanding post war US freeway network, and was never widely accepted in North America, unlike the Volkswagen Beetle, which was designed with Autobahns in mind and could reach speeds of over 115 km/h (and later versions were faster still). Citroën was marketed as a luxury brand after the launch of the mid 1950s Citroën DS in North America, and the importers didn't actively promote the 2CV, as doing so would undermine the brand image. Unlike larger Citroëns, there are no legal issues with owning a 2CV; the car is effectively a restored pre-1968 vehicle. It was one of these vehicles that became the focus of a recent news story, when musician Billy Joel had an accident in his 2CV in 2004, on Long Island, New York. Joel gave another 2CV to his bride Christie Brinkley as a present. A rare Jeep-esque derivative, called the Yagán after an Aborigine tribe, was made in Chile between 1972 and 1973. After the Chilean coup of 1973, there were 200 Yagáns left that were used by the Army to patrol the streets and the Peruvian border, with 106 mm (4.2 in) cannons. A similar car was sold in some west African countries as the Citroën "Baby-brousse". The 2CV was built in Chile and Argentina for South America. The 1953 Citroneta model of the 2CV made in Chile and Argentina used a type AZ chassis with 425 cc engine developing 12 bhp (8.9 kW). Both chassis and engine were made in France while the 'three box' bodywork (in both 2- and 4-door versions) was designed and produced in Chile. It was the first economy car on the market in Chile. The 1970s Chilean version mounted a 602 cc engine with an output of 33 hp (25 kW), and was designated as the AX-330. It was built between 1970 and 1978, during which it saw changes like different bumpers, a hard roof, front disc brakes, and square headlights.[26] A derivation called the "3CV" was built in Argentina with various modifications such as a hatchback. Citroën had produced more than 200,000 cars in Argentina by 1977; production ended in 1979 due to the collapse of the Argentinian economy. A 2CV with a heavily modified front end called the 3CV IES America was produced well into the 1980s, by an Argentinian company that bought the rights and factory from Citroën. The 1981 James Bond movie For Your Eyes Only caused a surge in sales of the car in Chile where it was specially imported from Spain to meet demand (mostly in yellow), since it had already been phased out on the Chilean assembly line. In 1985, Citroën drew up plans with the Escorts Group to manufacture the 2CV in India for the rural market, as well as spares for export. However, the Indian government rejected this scheme as it would have resulted in competition for Maruti in which they held a stake.

This is a very nice and very rare non period photo that reflects a wonderful era of Citroen and automotive history in a wonderful way.  This is your rare chance to own this photo, therefore it is printed in a nice large format of ca. 8" x 10" (ca. 20 x 26 cm).  It makes it perfectly suitable for framing.