This image shows the very new 1961 Volvo P 1800 , as photographed for its debut for the new 1961 model year.

The Volvo P1800 was a sports car from Swedish car manufacturer Volvo. The project was started in 1957 because Volvo wanted a sports car, despite the fact that their previous attempt, the P1900, had been a disaster, with only 68 cars sold. The man behind the project was an engineering consultant to Volvo, Helmer Petterson, who in the 1940s was responsible for the Volvo PV444. The design work was done by Helmer's son Pelle Petterson, who worked at Pietro Frua at that time. Volvo insisted it was an Italian design by Frua and only officially recognized that Pelle Petterson designed it in 2009. The Italian Carrozzeria Pietro Frua design firm (then a recently acquired subsidiary of Ghia) built from Sep 1957 to spring 1958 the first three prototypes, later designated by Volvo in September 1958 : P958-X1, P958-X2 and P958-X3, (P:Project 9:September 58:Year 1958 = P958). In December 1957 Helmer Petterson drove X1, (the first hand-built P1800 prototype) to Osnabrück, West Germany, headquarters of Karmann. Petterson hoped that Karmann would be able to take on the tooling and building of the P1800. Karmann's engineers had already been preparing working drawings from the wooden styling buck at Frua. Petterson and Volvo chief engineer Thor Berthelius met there, tested the car and discussed the construction with Karmann. They were ready to build it and this meant that the first cars could hit the market as early as December 1958. But in February, Karmann's most important customer, Volkswagen VAG, forbade Karmann to take on the job. They were afraid that the P1800 would compete with the sales of their own cars, and threatened to cancel all their contracts with Karmann if they took on the coachbuilding of this car. This setback almost caused the project to be abandoned. Other German firms NSU, Drautz and Hanomag were contacted but none of them were selected because Volvo did not believe these firms met their manufacturing quality control standards. It began to appear that Volvo might never produce the P1800. This motivated Helmer Petterson to obtain financial backing from two financial firms with the intention of buying the components directly from Volvo, and marketing the car himself. At this point Volvo had made no mention of the P1800 and the factory would not comment. Then a press release surfaced with a photo of the car, putting Volvo in a position where they had to acknowledge the car's existence. These events influenced the company to renew its efforts, the car was presented to the public for the first time at the Brussels Motor Show in January 1960 and Volvo turned to Jensen Motors whose production lines were under capacity, and they agreed to a contract of 10,000 cars. The Linwood, Scotland, body plant of manufacturer Pressed Steel was in turn contracted by Jensen to create the unibody shell, which then shipped via rail to be assembled at Jensen in West Bromwich, England. In September 1960, the first production P1800 (for the 1961 model year) left Jensen for an eager public. The engine provided was the B18 (B for the Swedish word for gasoline: Bensin; 18 for 1800 cc displacement) with dual SU carburettors, producing 100 hp (75 kW). This variant (named B18B) had a different camshaft from, and higher compression than, the slightly less powerful twin-carb B18D used in the contemporary Amazon 122S. The 'new' B18 was actually developed from the pre-existing B36 V8 engine employed in Volvo trucks at the time. This cut production costs, as well as furnishing the P1800 with a strong engine boasting five main crankshaft bearings. The B18 was matched with the new and more robust M40 manual gearbox through 1963. From 1963 to 1972 the M41 gearbox with electrically actuated overdrive was a popular option. Two overdrive types were used, the D-Type through 1969, and the J-type through 1973. The J-type had a slightly shorter ratio of 0.797:1 as opposed to 0.756:1 for the D-type. The addition of this overdrive gave the 1800 series a defacto fifth gear, allowing it greater fuel efficiency and decreased drivetrain wear. Cars sold without overdrive had a numerically lower geared differential, which had the interesting effect of giving them a somewhat higher top speed (just under 120 mph) than the more popular overdrive models. This was because the non-overdrive cars could reach the engine's redline in top gear, while the overdrive-equipped cars could not, giving the latter a top speed of roughly 110 mph (177 km/h). As time progressed, Jensen had problems with quality control, so the contract was ended early at 6,000 cars. In 1963 production was moved to Volvo's Lundby Plant in Gothenburg and the car's name was changed to 1800S (the 'S' indicating Swedish assembly). The engine was improved with an additional 8 hp (6 kW). In 1966 the four-cylinder engine was updated to 115 hp (86 kW). Top speed was 175 km/h (109 mph). In 1969 the B18 engine was replaced with the 2-liter B20B variant of the B20 giving 118 bhp (89 kW), though it kept the designation 1800S. For 1970 numerous changes came with the fuel-injected 1800E, which had the B20E engine with Bosch D-Jetronic fuel injection and a revised camshaft and produced 130 bhp (97 kW) from its 2-litres without sacrificing fuel economy. Top speed was around 190 km/h (just under 120 mph) and acceleration from 0–100 km/h (0-62.1 mph) was 9.5 seconds. In addition, the 1970 model was the first 1800 to appear with four-wheel disc brakes. Prior to this, the 1800 series had front discs and rear drums. In 1972 came the last model, the 1800ES, a coupé station wagon or what the British would call a shooting-brake version with an all-glass tailgate. The final design was chosen after two prototypes had been built by Coggiola and Pietro Frua. Frua's very unusual looking prototype, Raketen ("the Rocket", on the right), currently resides in the Volvo Museum. Both of the Italian prototypes were considered too futuristic, and instead in-house designer Jan Wilsgaard's proposal was accepted. The ES engine was downgraded to 125 bhp (92 kW) by reducing the compression ratio with a thicker head gasket (engine variant B20F); although maximum power was slightly down the engine was less "peaky" and the real-world performance was actually improved. The ESs rear backrest folded down to create a long flat loading area. In addition to the usual four-speed plus overdrive manual transmission, a Borg-Warner three-speed automatic was also available in the 1800ES. With stricter American safety and emissions standards looming for 1974, Volvo did not see fit to spend the considerable amount that would be necessary to redesign the small-volume 1800 ES. Only 8,077 of the ES were built in its two model years. The all-glass tailgate of the ES-model would prove to be very popular with future Volvo-designers. A similar design was used on the Volvo 480, and on multiple concept cars. The Volvo C30 also uses this design. For the last model year, 1973, only the 1800ES was produced. Total production of the 1800 line from 1961 through 1973 was 47,492 units. Production ended on June 27, 1973, although Volvo was in negotiations with Sergio Coggiola concerning a possible P1800ESC. The cause of the P1800's demise was its competition; The Volvo P1800 was introduced at the same time as the Jaguar E-Type and in the US the P1800's price was not much less than the Jaguar. In fact, in the UK it was slightly more expensive than an E-Type. While Volvo never produced factory convertibles of the 1800, these were produced in the aftermarket. A white Volvo P1800 (with licence plate ST1) driven by Simon Templar, played by Roger Moore, was featured in the TV series The Saint beginning in 1962 and played a prominent role throughout the entire run of the show. Two new cars were introduced at the Geneva Motor Show in 1961, a Jaguar E-type and the Volvo P1800. Jaguar was first offered the opportunity to provide an E-Type for the series but declined, feeling they had too much demand already and did not see the need for additional press. When asked for a P1800, Volvo jumped at the chance which led to an increase of sales of the P1800 and the creation of a 1960s' icon. Later, in the 1970s when The Return of the Saint was created, Jaguar made up for their mistake and offered the new XJ-S for the series. Volvo lent two cars initially for the series - one for static studio shots and the other for moving shots. When the P1800S came along, one of the earlier cars was cut up to allow better interior shots. Roger Moore was so smitten with the Volvo that he bought one for his own personal use. A major and much acclaimed 50th Anniversary of the P1800 took place in France on June 13, 2010 during the Viking Classic Auto Show, celebrating the first presentation of the P1800 to the public at the Brussels Motor Show in 1960. The show with more than 350 Volvo cars gathered the rarely seen number of 80 Volvo P1800 of all types and from all over Europe and the prototype P958-X1 in presence of yacht designer Pelle Petterson as well as Irv Gordon. The event was promoted with the support of Volvo Cars Heritage.

Volvo Car Corporation, or Volvo Personvagnar AB, is a Swedish automobile manufacturer founded in 1927, in Gothenburg, Sweden. Volvo was originally formed as a subsidiary company to the ball bearing maker SKF. When Volvo AB was introduced on the Swedish stock exchange in 1935, SKF sold most of the shares in the company. Volvo produces models ranging from SUVs, station wagons (estates), and sedans (saloons), to compact executive sedans and coupes With approximately 2,300 local dealers from around 100 national sales companies worldwide, the US is Volvo Cars' largest market, followed by Sweden, the United Kingdom, China and Germany. In 2010, Volvo recorded global sales of 373,525 cars, an increase of 11.2% compared to 2009. Volvo is known for its high safety standards. Owners are often proud of achieving high mileage; one well-documented 1966 Volvo P1800 has been driven over 2.8 million miles, a Guinness World Record for most miles driven by a single owner in a non-commercial vehicle. According to some figures, the average age of a Volvo being discarded is 19.8 years, second only to Mercedes. Volvo company was founded in Gothenburg, Sweden in 1927. The company was created as a subsidiary company 100% owned by SKF. Assar Gabrielsson was appointed the managing director and Gustav Larson as the technical manager. "Cars are driven by people. The guiding principle behind everything we make at Volvo, therefore, is and must remain, safety", Assar Gabrielsson and Gustav Larson 1927. The trademark Volvo (which is latin for I roll) was first registered by SKF the 11 May 1915 with the intention to use it for a special series of ball bearing for the American market (however in the application for the trademark, it was also designated for the purpose of automobiles), but it was never used for this purpose. SKF trademark as it looks today was used instead for all the SKF-products. Some pre-series of Volvo-bearings stamped with the brand name 'Volvo' were manufactured but was never released to the market and it was not until 1927 that the trademark was used again, now as a trademark and company name for an automobile. The first Volvo car left the assembly line April 14, 1927, and was called Volvo ÖV 4. After this the young company produced closed top and cabriolet vehicles, which were designed to hold strong in the Swedish climate and terrain. In the registration application for Volvo logotype in 1927, they simply made a copy of the entire radiator for ÖV4, viewed from the front. In 1964 Volvo opened its Torslanda plant in Sweden, which currently is the one of its largest production sites (chiefly large cars and SUV). Then in 1965 the Ghent, Belgium plant was opened, which is the company's second largest production site (chiefly small cars). Finally in 1989 the Uddevalla plant in Sweden was opened, which is now jointly operated by Volvo Car Corporation and Pininfarina of Italy. A collection of Volvo's most important historical vehicles are now housed in The Volvo Museum, which opened in a permanent location in Arendal at Hisingen on May 30, 1995. For several years, the collection had been housed at "The Blue Hangar," at the then closed Torslanda Airport. In the early 1970s, Volvo acquired the passenger car division of the Dutch company DAF, and marketed their small cars as Volvos before releasing the Dutch-built Volvo 340, which went on to be one of the biggest-selling cars in the UK market in the 1980s. Volvo cars have long been marketed and stressed their historic reputation for solidity and reliability. Prior to strong government safety regulation Volvo had been in the forefront of safety engineering. In 1944, laminated glass was introduced in the PV model. In 1958, Volvo engineer Nils Bohlin invented and patented the modern 3-Point Safety Belt, which became standard on all Volvo cars in 1959. Volvo was the first company to produce cars with padded dashboards starting in late 1956 with their Amazon model. Additionally, Volvo developed the first rear-facing child seat in 1964 and introduced its own booster seat in 1978. The 960 introduced the first three-point seat belt for the middle of the rear seat and a child safety cushion integrated in the middle armrest. Also in 1991 came the introduction of the Side Impact Protection System (SIPS) on the 940/960 and 850 models, which channeled the force of a side impact away from the doors and into the safety cage. To add to its SIPS, in 1995 Volvo was the first to introduce side airbags and installed them as standard equipment needed in all models in 1996. At the start of the 1995 model year, side impact protection airbags were standard on high trim-level Volvo 850s, and optional on other 850s. By the middle of the production year, they were standard on all 850s. In Model Year 1996, SIPS airbags became standard on all Volvo models. In 1998 Volvo also developed and was the first to install a head-protecting airbag, which was made standard in all new models as well as some existing models. The head-protecting airbag was not available on the 1996 C70 due to the initial design deploying the airbag from the roof; the C70, being a convertible, could not accommodate such an airbag. Later years of the C70 featured a head-protecting airbag deploying upwards from the door, negating the issue of roof position. It has been stated by many testing authorities that side head protecting curtain airbags can reduce risk of death in a side impact by up to 40% and brain injury by up to 55%, as well as protecting in a rollover situation. In 1998, Volvo introduced its Whiplash Protection System (WHIPS), a safety device to prevent injury of front seat users during collisions. In 2004, Volvo introduced the BLIS system, which detects vehicles entering the Volvo's blind spot with a side view mirror mounted sensor and alerts the driver with a light. That year also saw Volvos sold in all markets equipped with side-marker lights and daytime-running lights. Much of Volvo's safety technology now also goes into other Ford vehicles. In 2005 Volvo presented the second generation of Volvo C70, it comes with extra stiff door-mounted inflatable side curtains (the first of its kind in a convertible). In 2006 Volvo's Personal Car Communicator (PCC) remote control has been launched as an optional feature with the all-new Volvo S80. Before a driver gets to their car, they are able to review the security level and know whether they have set the alarm and if the car is locked.[citation needed] Additionally, a heartbeat sensor warns if someone is hiding inside the car. The S80 is also the first Volvo model to feature Adaptive cruise control (ACC) with Collision Warning and Brake Support (CWBS). Since 2004 all Volvo models except for the coupes (C70 and C30) are available with an all-wheel drive system developed by Haldex Traction of Sweden. Even though Volvo Car Corp is owned by the Ford Motor Company, the safety systems of Volvo are still made standard on all of their vehicles. Volvo has patented all of their safety innovations, including SIPS, WHIPS, ROPS, DSTC, IC, and body structures. Some of these systems have shown up in other Ford vehicles in related forms to that of Volvo systems only because Volvo has licenced the FOMOCO and other PAG members to utilize these features. According to the Insurance Institute for Highway Safety (IIHS), Volvo's S80 became one of 2009 Top Safety Picks Award winner, but Volvo's S40 and S60 (both 2005–09 models with standard side airbags) failed to attain the highest rating in their side impact test. Volvo's C30 is not tested by IIHS yet, but received 5 star safety in EuroNCAP. However, according to the IIHS, in recent years Volvo Cars have still managed to maintain their high class safety ratings as seen in test results. The Volvo XC90, S80 and C70 all score top scores in these rated crash tests.

It is a very nice and very rare non period photo that reflects a wonderful era of Volvo 's automotive history in a wonderful way. It has a nice large format of ca. 8" x 10" (ca. 20 x 26 cm).  It makes it perfectly suitable for framing.

Contact us for more Volvo and other automotive photos. We have also photographs of the Volvo P 1800 , PV 444 and the Volvo 120 and 122 series Amazone static shots but also in action during the Monte Carlo Rally and other Rally’s etc.