California Calls You: The Art of Promoting the Golden State 1870 to 1940. Published by Windgate Press Hardcover. First Edition, Third Printing by Kurutz with Facsimile Signature. Illustrated. 2000.

This award-winning book features the best California promotional graphics from 1870 to 1940. It has facsimile Signatures of the authors KD Kurutz and Gary Kurutz, on half-title page. Facsimile Signature is one that has been reproduced from the original and is printed or stamped on the book.

Contents:

Introduction

California for health, pleasure, and residence

19th century promotional brochures

The railroad campaigns: California for the tourist

California for the settler

Public effort and private enterprise: California for the investor

Developers

Watering places and Delightful resorts

California for the tourist

Through and above California: Motor rambles and the aviation age

Landmarks, pageants and the World's Fairs

Coming out of the Depression

Epilogue

Artists' biographies

Acknowledgements

Bibliography

Index

About the Author: Since 1980, Gary Kurutz (pronounced Kertz) has served as Director of the Special Collections Branch of the California State Library in Sacramento. Special Collections includes the California History Section, Sutro Library, General Rare Book Collection, and Preservation Office. He now serves in an emeritus capacity. Previously, he held positions as Head Librarian, Sutro Library; Library Director, California Historical Society, and Bibliographer of Western American at the Henry E. Huntington Library. Additionally, he serves as Executive Director of the California State Library Foundation and is an instructor at the California Rare Book School at UCLA. He has received awards from The Book Club of California, the Huntington Library, California Historical Society, California Committee for the Promotion of History, Commonwealth Club of California, Oregon-California Trails Association, Sacramento Book Collectors Club, and the Sacramento County Historical Society.

Kurutz has written extensively on the California Gold Rush including the award winning The California Gold Rush: A Descriptive Bibliography of Books and Pamphlets Covering the Years 1848-1853 (San Francisco: The Book Club of California, 1997); "You Have Mail: Reading & Writing during the Golden Era," The Book Club of California Quarterly News-Letter (Summer 1999); and “Rooted in Barbarous Soil: Popular Culture on the Golden Shore,” in a Sesquicentennial Issue of California History (Summer 2000). "Seeing the Elephant for a Second Time: Reexamining the Bibliography of the California Gold Rush," California History Action, (Winter 1997), and "Images of El Dorado: The California Pictorial Letter Sheet," introduction for The Henry H. Clifford Collection, California Pictorial Letter Sheets. Austin, Texas: Dorothy Sloan - Rare Books, 1994.

CONDITION: This book has been read but remains in good condition. Tight binding. Clean text. Book shows normal fairly minor signs of storage and age. Please see photos. THE PICTURES ARE TO BE CONSIDERED AS PART OF THE DESCRIPTION. PLEASE REVIEW THEM FOR A BETTER IDEA OF CONDITION.