A superb and rare photo of the magnificent and NEW 1973 Porsche 911 Targa. This image was taken as part of the introduction campaign and debut of this great new model for the 1973 model year.

In 1973 the Porsche Targa (meaning "shield" in Italian) version was introduced. The Targa had a stainless steel-clad roll bar, as Porsche had, at one point, thought that the U.S. National Highway Traffic Safety Administration (NHTSA) would outlaw fully open convertibles in the US, an important market for the 911. The name "Targa" came from the Targa Florio sports car road race in Sicily, Italy in which Porsche had notable success, with seven victories since 1956, and four more up until 1973.

The Porsche 911 (pronounced as Nine Eleven, German: Neunelfer) is a luxury 2-door sports coupe made by Porsche AG of Stuttgart, Germany. It has a distinctive design, rear engined and with independent rear suspension, an evolution of the swing axle on the Porsche 356. The engine was also air-cooled until the introduction of the Type 996 in 1998. Since its introduction on September 11, 1963, it has undergone continuous development, though the basic concept has remained little changed. Throughout its lifetime, the 911 has been modified by private teams and by the factory itself for racing, rallying and other forms of automotive competition. It is among the most successful competition cars ever. In the mid 1970s, normally aspirated 911 Carrera RSRs won major world championship sports car races such as Targa Florio, Daytona, Sebring and Nürburgring, even against prototypes.

Professor Ferdinand Porsche initially started the company called "Dr. ing. h. c. F. Porsche GmbH" in 1931, with main offices at Königstrasse in the center of Stuttgart. The company offered motor vehicle development work and consulting, and did not initially build any cars under its own name. One of the first assignments the new company received was from the German government to design a car for the people, a "Volkswagen" in German. The first Porsche, the Porsche 64, was developed in 1939 using many components from the Volkswagen Beetle. After World War II, Ferdinand Porsche's son, Ferry Porsche, decided to build his own car because he could not find an existing car that he would be interested in buying.

This is a very nice and very rare photo that reflects a wonderful era of Porsche ‘s automotive history in a wonderful way.  This is your rare chance to own this photo, therefore it is printed in a nice large format of ca. 8" x 10" (ca. 20 x 26 cm).  It makes it perfectly suitable for framing.