Hyper Black lashes, ultra-defined. A high tech, 5-in-1 multi-benefit mascara that visibly defines, curls and lifts eyelashes to deliver a long-wearing, high definition lash look that doesn’t smudge or flake. Like a HD filter for your lashes.
Hyper black formula with Digital Pigment Blend makes lashes look intensely black on-screen and IRL – 1st to the world smartphone colour intensity testingΔ
HD Paddle Brush lifts, curls and defines each lash from the root instantly
Nourishing ingredients like plant based Keratin and Castor Oil help to support boosted hydration, smoothness and shine for everyday wear
How to use
How to best apply mascara for an Ultra HD Lash Look
Coat, curl and define each lash instantly – with greater lift and separation from the very root of your lashes – with the HD Paddle Brush.
Using the bristle side of the HD Paddle Brush, start application at the root of the top lashes and slightly wiggle to push the brush into the lashline – this innovative one-sided design allows you to get ultra-close to the lash root for a HD look.
Slowly brush the mascara through lashes, gently pushing upwards and holding halfway for superior lash lift, before coating each lash to the tip
Use brush tip to target extremely small, hard-to-reach inner and outer lashes, holding the brush vertically to load more bulk if required.
Build desired intensity by repeating steps above, before coating bottom lashes using the same technique.
PRO TIP! Use a rotating motion of the brush as you apply the mascara from lash root to tips – this twirl technique allows greater access to over 200 silicone bristles for ultra-high definition.