Nature Awards fruit leathers (i.e., traditional lavashak) are made from fruit puree, NOT from concentrate, to keep the natural taste and nutritions. If you have kids at home, it is challenging to keep this delicious product for long because the kids finish them as soon as they discover where the fruit leathers are stored. Otherwise, fruit leathers last for months and do not loose their unique taste. Elderlies may experience a nostalgic feeling of homemade fruit roll-ups.