Bulova is an American manufacturer of watches and clocks. Its headquarters is located in New York City. Bulova's Swiss-Made line is known as Bulova Accu-Swiss or formerly, Bulova Accutron. It is owned by Citizen Watch C.

Bulova was founded and incorporated as the J. Bulova Company in 1875 by Joseph Bulova (1851 – November 18, 1936), an immigrant from Bohemia. It was reincorporated under the name Bulova Watch Company in 1923, and became part of the Loews Corporation in 1979 and sold to Citizen at the end of 2007.

In 1912, he launched his first plant dedicated entirely to the production of watches. Manufacturing watches at their factory in Biel (Switzerland), Bulova began a standardized mass production never seen in the world of watchmaking until then. In 1919, Joseph Bulova offered the first complete range of watches for men. The iconic visual style of his first popular advertising made its watches popular with the American public. But beyond the original style, precision and technological research also became an endless quest for Bulova. In 1927, he set up an observatory on the roof of a skyscraper located at 580 5th Avenue to make measurements that would enable him to determine very precisely universal time.

Bulova established its operations in Woodside, New York, and Flushing, New York, where it made innovations in watchmaking, and developed a number of watchmaking tools.  Bulova became a renowned watch company in 1923.

In 1927, Charles A. Lindbergh was the first pilot to cross the Atlantic nonstop. His crossing earned him a Bulova Watch and a check for $1,000 and it became an emblem for the brand that created the model "Lone Eagle" in his likeness. Bulova claims to have been the first manufacturer to offer electric clocks beginning in 1931, but the Warren Telechron Company began selling electric clocks in 1912, 19 years prior to Bulova. In the 1930s and 1940s, the brand was a huge success with its rectangular plated watches whose case was strongly curved to better fit the curve of the wrist.

On January 10, 2008, Citizen bought the Bulova Watch Company for $250 million. Together they are the world's largest watchmaker. In 2013 Gregory B. Thumm was named the president of Bulova, after having previously held the senior vice president post at Fossil Group heading product development since 2004.

Currently Bulova designs, manufactures, and markets several different brands, including: the signature "Bulova", the stylish "Caravelle New York", the dressy/formal Swiss-made "Wittnauer Swiss", and the very popular "Marine Star". In 2014 Bulova ceased the sale of watches under the "Accutron" and "Accutron by Bulova" brand, eliminating some Accutron models and subsuming others under the "Bulova" brand.

In 2013, Bulova rebranded "Caravelle by Bulova", its entry range of watches, as "Caravelle New York" to reflect the line's switch to a more stylish range of watches exclusively designed in New York City by the Bulova Corporation.

In April 2015, Bulova moved its Global Headquarters to the iconic Empire State Building in NYC. In 2019, Bulova reissued the Computron brand, preserving the size and appearance of the originals, but updating the internal electronics. The new Computrons were made available in chrome, gold, and black, the first two colors being what had been used for the originals.

In 2020, Bulova relaunched the Accutron brand.