This transfer is a vintage original from 1947, featuring the Design of the Month for  July 1947. The theme of this one is Pretty Floral Letters for Monograms to remember.   There are two full alphabets, one smaller and one larger.

 I believe it was a monthly subscription sent to your home by mail. I think it is from Kansas City's Modern Handcraft who also offered the Workbasket magazine, Numo transfers and later Aunt Martha transfers.

The pattern is uncut and in excellent shape wit minor weakness at the folds from storage.

This embroidery pattern is perfect for collectors or artists looking a vintage flare in the next project .

What a fun look back to post World War Two America