Description: This Lovely Vintage Advertising Die Cut is for "Warren W. Johnson" Shoes & Boots. Die is mounted in Beautiful Cherry Frame. Printed in Germany.
History of Die Cuts: "During
the Victorian Era (1837-1901), middle-class households would often have a
family scrap album, where the bits of paper collected each day could
be collages onto its thick pages. Ticket
stubs, brochures, greeting cards, newspaper clippings, paper dolls, postcards, business cards, ribbons,
literary excerpts, and eventually photographs were
all preserved on the pages of these memory books. In response to
the scrap booking trend, 19th-century bookmakers designed blank
albums with elaborate, tooled-leather covers, gilt paper edgings, and engraved
clasps. The earliest materials explicitly produced as die-cut “scrap” for
decorating homemade albums were black-and-white, hand-colored etchings. As
lithography processes improved, bright colors, textured embossing, and glossy
finishes were employed to enhance the printed imagery. By the late 1800s, Britain, Germany, and the United States had become the leaders in such scrap
production. Successful companies like Currier & Ives and Raphael Tuck &
Sons created beautiful scrap pieces alongside smaller brands like Allen &
Ginter and Littauer & Boysen. But the German die cuts are considered the
best because of the details of their tooling process."
Frame Measures: 19" W x 16-1/2" H.
