No7 Pure Retinol 0.3% Retinol Night Concentrate contains pure retinol to help accelerate surface skin renewal. This retinol concentrate is formulated with 0.3% Pure Retinol (No7's most proven form of retinol) and a retinol optimizer encapsulation system that enhances pure retinol delivery. It also includes a retinol soother with bisabolol to help calm skin, and MATRIXYL 3000 PLUS™, No7's next generation, age-defying collagen peptide-based technology. 93% saw even better results when adding No7 Pure Retinol Night Repair Cream and No7 Pure Retinol Eye Cream to their skincare routine.* No7 is the UK's best-kept beauty secret with over 85 years of trusted expertise exceptional beauty shouldn't be a luxury. (*Consumer study of UK women over 6 weeks, compared to No7 Pure Retinol 0.3 % Retinol Night Concentrate alone. Other claims based on consumer study of UK women over 8 weeks) No7 Pure Retinol 0.3% retinol concentrate delivers dramatic results and is formulated to be gentle on the skin. Kick starts surface skin renewal from the very first night. Retinol concentrate is clinically proven, dermatologist approved and fragrance-free. At night, apply 2 pumps of No7 retinol to a cleansed face, avoiding the eye, outer eye and lip areas.;Limit initial use to once or twice a week on non-consecutive nights, gradually increasing frequency to every other night, then every night as tolerated.