The Kaiser-Frazer Corporation was founded in 1947. The company acquired the assets of car-maker Graham-Paige and was one of a few US automakers to achieve success after World War II. In 1953, Kaiser bought the Willys-Overland company, mainly for its Jeep brand, and merged the Kaiser and Willys operations under the "Kaiser-Willys Corporation". The Willys-Overland branch was renamed "Willys Motors", until 1963 when it was renamed Kaiser Jeep.