During the 1970s and 1980s, when cassette tapes were at their peak, there were three major brands that led the industry. One of them was Maxell. In 1966, when the Beatles came to Japan, Maxell began selling Japan's first cassette tape, ``C,'' based on a mold illustration purchased from Phillips in the Netherlands.
Since then, Maxell has continued to sell cassette tapes for about 60 years, even up to the present in the 21st century, even as competitors have withdrawn from the market.

This magazine completely covers all types of cassette tapes released by Maxell, along with photos.
Let's think about the sound of Maxell, which can be said to be the history of Japanese cassettes.


[Content introduction]
■Maxell Cassette Tape Gallery
Enjoy Maxell's world view through the cassette itself and package photos.
[METAL]
MX/METAL XS/Metal Vertex/METAL UD etc.

[HIGH-POSITION]
CHROME DIOXIDE／CR／UDⅡ／UDⅡ-U／UDⅡ-S／UD-XLⅡ／XLⅡ／XLⅡ-S etc.

【NORMAL】
C／LOW NOISE／LN／UD／UDⅠ／UDⅠ-R／UDⅠ-S／UDⅠ-N／UD-XL／UD-XLⅠ／XLⅠ／XLⅠ-S／UL／UR／UR-F etc.

[Others]
COLOGNE/CASSULE/GPX/US/CD-XL/Hibiki/CD's/PO'z/My/WE/MUSIC GEAR/FANCY

■Maxell Cassette Tape Stakeholder Roundtable
People in charge of development research and marketing will talk about UD, UDⅡ, UD-XL, and Metal Vertex.

■Maxell Cassette Tape in Oversea
The brave figure of Maxell, who was highly acclaimed in America, the home of music.

■Maxell Cassette Tape Advertising Gallery
A group of advertisements published in magazines at the time provides a bird's-eye view of the Maxell brand.

■History of Maxell cassette tapes
A look back at Maxell's cassette business from 1966 to the present.

■Maxell Historical Museum
Special coverage of a historical museum in Kyoto that preserves tools and materials used in manufacturing.

■Maxell's current business
The technology cultivated with cassette tapes is now being utilized in industrial parts.

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