Modern Publicity 1949, edited by Frank A. Mercer and Charles Rosner, published by Studio Publications, London and New York. 4to, approx 11 1/2" x 9" [29cm x 23cm], 12 pages of text + 114 pages of mainly black and white plates showing examples of contemporary adverts, some in colour, + 4 page index and 14 pages of ads. Original publisher's cloth