1953 Vintage

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Fall / Winter

Montgomery Ward Inc. Catalog

Full Seasonal Catalog ~ Fashions & Furnishings

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All Original 1953

No Bidding ~ No Waiting ~ Buy-It-Now!

Please scroll down for many more photos.

All original 1953 MONTGOMERY WARD, Inc. Fall/Winter full seasonal catalog.   

About Montgomery Ward Inc:  In 1883, the company's catalog, which became popularly known as the "Wish Book", had grown to 240 pages and 10 thousand items. In 1896, Wards encountered its first serious competition in the mail order business, when Richard Warren Sears introduced his first general catalog. In 1900, Wards had total sales of $8 plus million, compared to $10 million for SEARS, and both companies struggled for dominance during much of the 20th century. By 1904, Wards had expanded such that it mailed three million catalogs, weighing 4 lb each, to customers.

MID CENTURY AMERICA.  1953 with Montgomery Ward:  It’s the boom, socially & economically.  1081 pages of classic 50's fashions, home furnishing items and other general department store items.  Catalog complete, weighing over 5 pounds.  Great for historical design research.  Spectacular department of womens 40’s vintage fashions with playwear and accessories.  Includes men’s & children’s fashions.  Volume also includes:  watches, cameras, pens, linens, bedding, furniture, appliances, interior accessories, bicycles & accessories, sporting goods, car accessories, tools, garden & agricultural.  All original 1953, NOT a reproduction, eBook or CD copy.  Significant reference for early 1950's style & trends. 

Large Format:  This vintage book is a remarkable catalog.  It’s exceptional photography, the art direction, layout and the larger catalog format make it an exceptional document of the period. 

Approximate Size:  9 1/8" X 13 1/4" X 1 1/2”

Condition:  Excellent conditionl  Shows minor wear to covers, lays flat at page 416, tiny tears at edges of page 413.  All very minor issues.  Comes from smoke free environment.

Fine print:  Please email with any questions.  All sales are final. Buyer pays shipping & sales tax where applicable.  THANK YOU!  We appreciate your business!

Shipping:   We are careful packers!  (See our feedback)  We ship wrapped in tissue, in a plastic wrapper and in corrugated boxes or with corrugated reinforcement.

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Trade names available in this catalog: