* Brand new in box (only took it out to take a pictures)
* Shade “So Fetch” is described as a bright, medium coral-pink
* It has a semi-matte finish and is known for its rich, opaque color payoff
* The product has a smooth, even consistency
* The product is said to have a mousse-like texture when first applied, which settles to a velvety feel
* It’s quite concentrated, so a little goes a long way
* The color seems to wear well for several hours