Anheuser-Busch marketed various snack foods, which typically were bite-size pretzels, potato chips, cheese snacks, and others that were distributed to bars and airlines. The snacks were in various shapes, sometimes depicting an eagle, hence the name "Eagle Snacks". An eagle is featured prominently in the Anheuser-Busch logo.
The Eagle Snack mix featured eagle-shaped pretzels and bacon-cheddar crackers, reproducing Anheuser-Busch's interlocking "A" and eagle logo, as well as the company's famed honey-roasted peanuts.
Jack Klugman and Tony Randall of The Odd Couple television show starred in a number of television commercials and print ads for Eagle Snacks during the 1980s and 1990s.
The brand was determined to be unprofitable for Anheuser-Busch and it sold the brand to Procter & Gamble in 1996.[2] P&G got rights to the products and brand, but not the Anheuser-Busch logo originally used to market the brand. P&G licensed the brand to Chicago-based Reserve Brands Inc. in 2007.[3][4]