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1100 lumens: Ultra bright! But also dimmable via voice or app.
Full color: 550 billion possible color steps. RGBW LEDs for richer colors and huge 1500-9000K white range.
Iconic industrial design: unique shape maintains whole room light distribution, and looks great in pendants and exposed fixtures.
Why Wi-Fi? Control from anywhere. No bridge or hub required. (Use 2.4GHz).
Voice compatible (Alexa, Apple HomeKit / Siri, Hey Google) and simple to set up; screw in, open your preferred app and follow the prompts.

Meet LIFX Color 1100lm. The LIFX Color is the brightest LIFX product, packing a serious 1100 lumen punch. This light features billions of colors as well as a huge cool-to-warm range of whites. And for anyone who loves an upgrade, take advantage of endless integration options.